Director, Business Development and Marketing

About the position

The Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospital. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team.

Responsibilities

• Will be the managing director over the clinical liaison and admissions teams.
• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded.
• Develops, organizes and maintains a database system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends.
• Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long- and short-term goals.
• Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies.
• Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create a maximum revenue generation for the hospital while maintaining environment of quality care for the patient.

Requirements

• Bachelor's Degree in Business, Marketing or Clinical discipline
• Clinical License Required: RN, RT, PT, OT or SLP
• Minimum of 5 years' experience in healthcare management preferred
• Excellent skills needed in forecasting, market-based planning, communications and public relations
• Valid driver's license and clean driving record

Benefits

• Affordable medical, dental and vision plans provided to meet the needs of full-time employees and their families
• Flexible manager PTO for full-time employees
• 6 paid holidays for full-time employees
• Tuition reimbursement, continuing education opportunities and apprenticeship programs for eligible employees
• 401(K) retirement plans
• Flexible spending and health savings accounts