Director, Category Strategy and Insights
About The Position
As Director, Category Strategy & Insights, you will lead the strategic narrative for Bonduelle’s plant-forward portfolio, owning category strategy and new-item selling stories that inform how we show up across our retail classes of trade. You’ll transform complex data into persuasive narratives that guide assortment, shelf, promotions, and brand decisions and, ultimately category share growth. In doing so, you’ll help Bonduelle become a more insight-forward, customer-centric organization. You’ll integrate category and channel dynamics as part of a larger commercial go-to-market strategy, with collaboration and feedback loops across product development, brand marketing, revenue growth management, customer planning and omni-channel activation.
Responsibilities
- Shape and drive the overall category narrative, prioritizing shopper-based growth levers, white space opportunities, and retailer alignment.
- Develop compelling category selling stories and new-item selling stories, bridging consumer/shoppers insight with retailer imperatives and internal capabilities.
- Lead “captaincy” conversations with customers and Sales partners — owning strategic and tactical discussions from insight through execution.
- Deliver deep-dive, multi-dimensional analysis to uncover retailer, category, and shopper trends, distill insights and create stories and action plans.
- Synthesize syndicated (SPINS< Nielsen, IRI), loyalty/panel (Luminate, 84.51), POS, eCommerce and internal data to uncover opportunities, quantify risk and build scenario models.
- Construct share forecasts and scenario planning to support selling stories and strategic plans.
- Lead customer line reviews, with insights to support base business and innovation recommendations.
- Lead shelf / POG strategy — considering adjacencies, pack-out, share-of-shelf allocation and days-of-supply.
- Guide assortment decisions (Bonduelle brand portfolio priorities, SKU priority lists,SKU rationalization)
- Collaborate with Trade, Commercial Strategy & Planning, and Brand Marketing to co-create in-store and digital merchandising concepts (endcaps, secondary displays, digital shelf treatments) framed in selling stories.
- Work closely with Commercial Strategy & Planning, Omni Channel Activation, Brand Marketing, Sales, Revenue Growth Management to ensure alignment in strategy and execution.
- Translate narrative into action: partner with Customer and Sales teams to operationalize plans and deliver business commitments.
- Lead business reviews, joint business plans (JBPs), and ongoing account governance — delivering story-driven presentations that lead to decisions.
- Be an expert storyteller — distill complex data into persuasive narratives that engage and influence both internal and external stakeholders.
- Own dashboards, performance reporting, and communication to Sales leadership and executive management.
- Coach and develop your team (senior analysts, category managers) on blending analytic excellence with narrative fluency; establish best practices across the organization.
Benefits
- In addition to base pay, this role may be eligible for bonuses or other incentive programs as part of a comprehensive total rewards package, which also includes a full range of medical, financial, and wellness benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
