About the position
The Director of Consumer and Digital Marketing will lead the strategy, execution, and continuous improvement of Caris’ digital presence, including the development and support of company websites, social media channels, email marketing, and omnichannel campaigns. This role will lead and support an experienced team to increase brand awareness and drive demand generation by crafting resonant, scalable, and brand-aligned digital experiences that drive measurable growth across diverse audiences. The ideal candidate will have a strong understanding of the precision medicine industry, with a special focus in oncology diagnostics. A critical focus of this leadership role is crafting compelling, differentiated messaging that clearly and effectively communicates the unique value of Caris offerings to diverse stakeholder audiences.
Responsibilities
- Help define and execute the strategic roadmap for Caris’ digital channels, aligning UX, brand, messaging, and performance for both B2B and patient audiences.
- Guide, oversee and support the maintenance of company websites, in collaboration with the digital team and other departments.
- Help manage the marketing side of the company’s CRM (Salesforce/Marketing Cloud Account Engagement), including data management and system operations.
- Create, prepare, and review a wide range of marketing content, including emails, social media posts, web content and more.
- Develop and support implementation of omnichannel campaigns that drive awareness, engagement, and conversion.
- Manage company/product presence execution and voice across digital channels.
- Generate innovative ideas to increase web traffic and new optimization methods to improve customer experience.
- Collaborate with various departments and stakeholders to define digital projects, including objective and requirement alignment, resource allocation, content development, etc.
- Develop and maintain monthly analytics reporting across key metrics, including website performance, search, social, email, and campaigns using various platforms and tools.
- Provide insights and suggestions for performance improvement.
- Translate complex scientific and technical information into clear, engaging, and accessible content for diverse audiences.
- Continually broaden knowledge base regarding company science, company culture, business, industry and trends.
Requirements
- Bachelor of Science/Arts degree from an accredited university or college in marketing, communications or related field.
- 7-10 years of digital marketing experience managing websites and marketing automation.
- 5 years marketing leadership experience.
- Demonstrable experience in developing and implementing successful omnichannel campaigns.
- In-depth understanding of web development – wireframes, writing for web, HTML, etc.
- Strong HTML editing and content management system experience.
- Must possess in-depth knowledge of Pardot (MCAE), Salesforce CRM, Wordpress, Google Analytics, Google Ads, Google Search Console.
Nice-to-haves
- Experience with Adobe Creative Cloud (Photoshop, Dreamweaver, Premier, InDesign, Illustrator) preferred.
- Prior experience in healthcare or life sciences preferred.
