About the position
Gilead’s mission is to discover, develop, and deliver therapies that improve the lives of patients with life-threatening illnesses worldwide. As part of Gilead’s efforts to expand HIV prevention, the Director, Consumer Marketing – Market Expansion will play a key role in activating new consumer strategies and ensuring that campaigns reach the people who need them most. This role is focused on executing multichannel campaigns, developing resources, and helping connect insights to meaningful, measurable consumer engagement. This is an excellent opportunity for a driven and curious marketer who thrives in building programs that drive impact and inclusion. This position is ONSITE at our Foster City, CA campus (Tuesday – Thursday) remote is not available.
Responsibilities
- Lead development of branded and unbranded materials across media and community platforms.
- Translate research into creative briefs and culturally relevant campaigns.
- Manage agency execution and optimize content across paid and owned channels.
- Track campaign performance and support ongoing optimization.
- Ensure alignment with internal partners (Public Affairs, Insights, HCP, Community Liaisons).
- Support grassroots activation strategies and community engagement tactics.
- Help craft and deliver campaign results and insights to senior leadership.
Requirements
- Bachelor’s Degree & 12+ years of experience in consumer or patient marketing in public health or life sciences.
- Experience building campaigns for culturally diverse and underserved audiences.
- Familiarity with digital, influencer, and grassroots channels.
- Strong project management and insight translation skills.
- Deep belief in equitable access and health impact through consumer storytelling.
Nice-to-haves
- Experience developing campaigns that address topics consumers are often reluctant to discuss.
- Demonstrated ability to position prevention within broader life or health goals.
- Strong capability in crafting approachable, non-judgmental messages that prompt consideration.
- Comfortable navigating emotionally nuanced subject matter with cultural sensitivity.
- Familiarity with digital-first or private-care delivery models (e.g., telehealth, self-initiated testing) that empower patient choice.
Benefits
- Company-sponsored medical, dental, vision, and life insurance plans.
- Discretionary annual bonus.
- Discretionary stock-based long-term incentives.
- Paid time off.
