Director, CRM and Creative Development

Univision•Miami, FL

9d•Onsite

About The Position

TelevisaUnivision is the leading Spanish-language media company in the world, spanning digital, streaming, social, audio, linear, and live event properties. We continue to invest in our content, technology, and people, building on the success of our streaming platform, ViX. We are seeking a Director, CRM & Creative Development to lead lifecycle marketing strategy and lower-funnel creative execution across our streaming business in the United States and Latin America. This role will drive user acquisition, engagement, and retention strategies through CRM channels while leading cross-functional collaboration between marketing, paid media, data, and creative teams. The Director will balance strategy and execution, ensuring that CRM campaigns are data-driven, creatively compelling, and aligned to business growth objectives. ABOUT YOU: You are a strategic and data-driven marketing leader with a strong understanding of lifecycle marketing and creative development. • You think in terms of user journeys and lifetime value. • You combine analytics with storytelling to drive engagement. • You are comfortable leading teams while remaining close to execution. • You thrive in fast-paced, performance-oriented environments. You understand how CRM integrates into the broader streaming growth ecosystem and how creative drives measurable business results.

Requirements

Bachelor's degree in communications, Marketing, Business Administration, Advertising, or related field
8+ years of experience in CRM, lifecycle marketing, or performance marketing
Strong knowledge of acquisition and engagement metrics (CTR, conversion rate, open rate, retention, LTV)
Experience with attribution platforms such as AppsFlyer and Kochava
Advanced experience with CRM platforms (Braze, Salesforce, or similar)
Strong analytical skills and advanced proficiency in reporting and web analytics tools
Full professional proficiency in English

Nice To Haves

Experience in streaming, media, or subscription-based businesses
Strong relationship-building and cross-functional collaboration skills
Ability to thrive in a high-growth, evolving environment
Professional proficiency in both English and Spanish
Familiarity with and engagement in Spanish-language content and media

Responsibilities

Define and execute lifecycle marketing strategy across acquisition, engagement, and retention
Establish KPIs to drive performance improvements in LTV, churn reduction, and conversion
Design, build, and optimize CRM journeys (email, push, in-app) including static and dynamic events
Develop testing and optimization frameworks to improve engagement and funnel performance
Lead collaboration across designers and copywriters to develop high-impact lower-funnel creative
Build structured processes for creative intake, briefing, execution, and feedback loops
Develop content calendars aligned to promotions, launches, tentpole events, and programming moments
Ensure consistent brand expression across CRM touchpoints within the broader ViX ecosystem
Partner with Paid Media to ensure cross-channel alignment and performance optimization
Collaborate with Data and Analytics teams to develop dashboards and reporting tools
Work closely with Product and Growth teams to align CRM efforts with subscription and engagement goals
Inspire collaboration across upper, mid, and lower funnel marketing functions
Develop reporting dashboards to monitor monthly and annual goals
Leverage attribution platforms and analytics tools to inform campaign decisions
Continuously monitor trends in the digital and streaming ecosystem to identify new opportunities