About the position
At Great Minds, we believe that every child is capable of greatness. If you thrive in mission-driven environments, you’ll really like it here. We are seeking a Director of Demand Generation & Customer Marketing to join our team. In this role, you’ll lead a team of campaign managers who manage our demand generation and customer marketing efforts. You will be responsible for growing market presence, driving brand engagement, growing sales pipeline and engaging users in our solutions to support retention and renewals. Curious & data-driven, you believe that data is the path to continuous improvement. You see technology as an enable and work closely with your IT partners to build & develop the right marketing tech-stack to unleash your team. You love to test new approaches and constantly try out new ideas. You are an avid collaborator who partners closely with product marketing, corporate communications, RevOps, success, sales to improve outcomes.
Responsibilities
- Develop & mentor a team of marketing managers responsible for campaign development & customer lifecycle marketing
- Develop and manage marketing budgets to support our strategies
- Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation
- Demonstrate a working understanding of the k-12 curriculum customer journey, education trends and product benefits
- Define lead scoring, attribution, and stage definitions in partnership with sales colleagues
- Develop and execute a demand generation strategy to drive engagement, pipeline, and revenue across Math & Humanities portfolios
- Oversee the development and deployment of integrated marketing campaigns across digital channels, events & PR
- Develop testing & web optimization plans with the Web team to optimize landing pages & CTA conversion
- Create a data-driven culture across the team and create KPIs and benchmarks to measure performance
- Provide robust reporting and thoughtful analysis for continuous improvement to marketing, sales, and senior management
- Analyze market trends, customer data, and campaign performance to refine and optimize demand generation and retention strategies
- Partner closely with Revenue Operations & IT to identify process improvements, develop processes & governance around customer data & outbound processes, develop systems requirements & advocate for the tools we need to succeed
- Work closely with Product Marketing and Corporate Communications to develop campaign plans that support our go-to-market objectives, align with our messaging framework, leverage content assets, elevate our brand, build sales pipeline and delight current customers
- Develop a robust communication framework that ensure all internal stakeholders are knowledgeable of campaign activities
Requirements
- 10+ years in marketing
- 5+ years in demand generation related roles
- 5+ years of experience leading a team. Experience developing demand generation teams preferred
- Successful track record of leading revenue growth, via brand engagement, pipeline growth & MQLs generation
- Curious & a lifelong learner
- Empathy for sales & success teams, and their workflows
- Experience with Hubspot preferred
- Incredibly data driven & analytical
- Ability to communicate technical concepts succinctly across all levels of the organization
- Thrive in collaborative environments
- Comfortable with shifting priorities, and strong ability to manage multiple priorities
Benefits
- The expected base salary range for this position is $159,000-$171,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations.
- A cover letter and resume are required to be considered for this position.
- New employees will be required to successfully complete a background check.
