Director, Demand Generation
About The Position
We’re looking for a Director of Demand Generation to grow the engine that drives qualified pipeline and revenue growth at Second Nature. This role owns the end-to-end demand strategy for both new customer acquisition and existing customer expansion and is accountable for measurable pipeline impact and bookings in our sales-led model. You will translate company growth targets into clear demand plans and scalable programs that generate predictable pipeline across our SMB and mid-market segments. Reporting to the VP of Marketing, you will partner closely with Sales, RevOps, Product Marketing, Brand, Content, and Customer Success to align on account coverage, messaging, and investment strategy. The ideal candidate will have experience overseeing channels such as ABM, paid media, co-marketing, affiliate, and customer marketing and will use this expertise to build a data-driven demand engine that compounds over time.
Requirements
- 7–10+ years in B2B SaaS demand generation, growth, or revenue marketing roles
- Experience owning pipeline and bookings for mid-market and enterprise segments in a sales-led model
- Expertise across ABM, integrated campaigns, paid media, partnerships, affiliate/referral, and lifecycle marketing
- Deeply fluent in marketing automation and CRM platforms (ideally HubSpot and Salesforce) and know how to put them to work
- Experience evaluating, implementing, and operating ABM platforms (e.g., 6sense or Demandbase) to scale account-based marketing programs
- Strong operational background with attribution modeling, and forecasting
- Experience leading and scaling high-performing teams
- Executive-level communicator capable of simplifying complex strategy into focused action
Responsibilities
- Lead Demand Channels
- Oversee ABM, integrated campaigns, paid media, co-marketing, affiliate, referral, and customer marketing programs
- Build multi-channel campaigns that generate pipeline, accelerate deals, and drive expansion revenue
- Partner with Sales and RevOps to align programs with our Total Addressable Market coverage, SLAs, and forecast targets
- Accelerate Pipeline Velocity
- Own lifecycle and nurture programs to increase stage-to-stage conversion
- Design targeted campaigns that move accounts from awareness to opportunity and support faster deal cycles
- Optimize follow-up, triggers, and messaging to improve conversion and forecast accuracy
- Drive Upsell and Expansion
- Develop campaigns that expand existing customer revenue at the right time with the right products
- Partner with Customer Success and Sales to identify and convert expansion opportunities efficiently
- Activate customer advocacy programs that drive referrals, reviews, testimonials, and case studies
- Align Marketing with Outbound Sales
- Coordinate marketing air cover with SDRs and Sales to increase engagement in target accounts
- Execute personalized, multi-touch campaigns at scale that accelerate deal progression and improve close rates
- Operational Excellence
- Build repeatable, scalable frameworks for pipeline generation and expansion
- Implement AI workflows and agents to streamline the mundane, repetitive tasks to accelerate impact
- Own funnel definitions, attribution, and reporting, partnering with Sales and RevOps
- Monitor performance, optimize programs, and make disciplined investment decisions
Benefits
- Medical, Dental, Vision, Life Insurance, & 401K Plan
- Work remotely from anywhere in the US
- Open PTO and sick days
- Diverse, Inclusive Culture
- A supportive team to help you grow your career and unlock your full potential
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
