Director, Demand Generation (Remote)

Jaggaer•Durham, NC

54d•Remote

About The Position

JAGGAER provides an intelligent Source-to-Pay and Supplier Collaboration Platform that empowers organizations to manage and automate complex processes while enabling a highly resilient, responsible, and integrated supplier base. With 30 years of expertise, we specialize in solving complex procurement and supply chain challenges across various industries. Our 1,300+ global employees are obsessed with ensuring customers get full value from our products - ultimately enhancing and transforming their businesses. For more information, visit www.jaggaer.com This results-oriented, strategic leadership role, driven by a passion for leveraging AI, focuses on accelerating customer acquisition, pipeline growth, and market expansion through cross-departmental collaboration. Reporting to the Chief Marketing Officer, the Director of Demand Generation serves as a bridge between teams, maximizing the effectiveness of demand generation initiatives. In this role, you will develop and execute integrated, data-driven programs to drive revenue growth, improve funnel performance, and generate an outbound pipeline. This is a hands-on leadership role with broad visibility and the opportunity to shape how we engage and convert target accounts.

Requirements

A Bachelor's and/or Master’s degree in Marketing, Business, or a closely related field is required.
A strategic and hands-on demand generation leader with deep expertise in marketing automation, ABM, and AI-powered workflows, with a strong analytical mindset and a passion for leveraging AI, experimentation, and next-gen marketing strategies.
A proven track record in high-growth SaaS or tech environments is highly desirable. You should have a deep understanding of the sales funnel, lead generation, and conversion optimization.
A confident communicator with executive presence, comfortable presenting to senior leadership and C-level stakeholders.
A proactive problem solver who thrives in fast-paced, high-growth SaaS environments.
A strong operator and project manager, capable of orchestrating complex, multi-touch campaigns with precision and agility.
A data-driven decision maker who knows how to define, measure, and optimize KPIs that tie directly to business outcomes.
Willingness to travel internationally (30%)

Responsibilities

Foster the growth of AI-centric teams by championing upskilling in AI tools, data-driven marketing, and agile execution, while leading and driving the development of the Marketing and Inside Sales teams.
Manage and develop the Demand Gen and Inside Sales teams, ensuring strong alignment between marketing campaigns and outbound prospecting efforts.
Create and execute high-level pipeline generation strategies, including ABM and outbound initiatives, aligned to sales objectives and company growth targets.
Define the demand tech stack strategy with a focus on automation, personalization, and AI integration, supported by robust data and content management to power AI capabilities.
Set and manage the demand generation budget, allocating resources for maximum ROI and balancing long-term strategy with short-term performance.
Establish and track KPIs and performance metrics that clearly demonstrate marketing and Inside Sales contributions to pipeline, funnel conversion, and revenue.
Provide executive-level reporting and insights, regularly presenting to the C-level Executive Leadership Team on campaign performance, funnel health, and pipeline forecasts.
Leverage tools like Marketo or Salesforce to build and refine automated programs, drive pipeline velocity, and improve lead handoffs and conversion.
Develop the annual strategic pipeline plan based on the sales segment growth plan
Lead AI-driven campaign evolution and omni-channel program optimization (SEO, ABM, webinars/events, etc) by leveraging generative and predictive AI to enhance personalization, automate segmentation, and improve efficiency, creative output, and ROI.
Collaborate cross-functionally with Product Marketing, Sales, and Customer Success to ensure message consistency, audience alignment, and go-to-market cohesion.
Solve complex problems creatively, using data, stakeholder input, and market insights to overcome blockers and continuously improve performance.