Director, Device Partner Marketing, Paid & Earned Media

NBCUniversal•New York, NY

1d•$130,000 - $160,000•Hybrid

About The Position

The Director, Device Partner Marketing will lead the strategy, execution, and evolution of Peacock’s device partner marketing ecosystem, shaping how Peacock is positioned and scaled across key distribution partners including, but not limited to, Roku, Apple, Samsung, PlayStation, and more. This role owns the end-to-end device partner marketing strategy - spanning editorial, paid media, content marketing, and growth initiatives - and is accountable for driving measurable subscriber growth, engagement, and long-term value. This is a highly visible, cross-functional leadership role with broad influence across Peacock and the larger NBCUniversal enterprise. The Director will serve as a strategic advisor to senior stakeholders, define partner marketing roadmaps, guide investment decisions, and lead a team responsible for executing best-in-class device marketing programs.

Requirements

8 -10+ years of experience in marketing, partnerships, or platform distribution, with a strong foundation in paid media and performance-driven marketing.
Strong people leader with experience leading internal teams and external partners or clients, with a passion for developing internal talent and driving team performance.
Proven experience leading complex, cross-functional initiatives with senior-level stakeholders and executive approvals.
Demonstrated ability to translate data into strategic insights that drive business decisions and long-term growth.
Advanced proficiency in Excel and PowerPoint.

Nice To Haves

Media, entertainment, or streaming experience strongly preferred.
Exceptional communicator and relationship builder, capable of influencing at all levels of the organization and with external partners.
Strategic mindset with the ability to see the bigger picture and position devices within a holistic marketing and distribution ecosystem.
Deep analytical orientation with a track record of using data to tell compelling stories and inform strategy.
Experience managing and optimizing paid media across multiple KPIs and platforms.

Responsibilities

Own and define the long-term device partner marketing strategy, ensuring alignment with Peacock’s overall business, marketing, and subscriber growth objectives.
Establish a clear point of view on the role of device partners within the broader streaming ecosystem, translating strategy into actionable roadmaps and priorities.
Serve as a thought leader by proactively identifying industry trends, platform innovations, and audience insights to inform future device and distribution strategies.
Lead senior-level relationships with key device partners, acting as Peacock’s primary strategic representative and ensuring strong, collaborative, and mutually beneficial partnerships.
Scale and optimize partnerships beyond launch, identifying incremental growth opportunities and developing multi-quarter marketing roadmaps that drive sustained engagement and performance.
Collaborate closely with internal stakeholders including Business Development, Partner Management, Media, Analytics, Title Marketing, Product, and Finance to ensure alignment and execution excellence.
Oversee the development and activation of marketing strategies across device platforms, balancing editorial and paid media.
Own performance measurement across key KPIs including CPiA, CLV, ROAS, engagement, retention, and awareness, ensuring clear accountability and impact.
Partner with Analytics to integrate device marketing into broader measurement frameworks, including MMM and MTA, to inform optimization and long-term planning.
Provide data-driven recommendations on budget allocation, forecasting, and investment prioritization, balancing short-term performance with long-term growth.
Build, lead, and develop a high-performing partner marketing team, setting clear goals, fostering collaboration, and driving a culture of accountability and innovation.
Act as a trusted advisor to internal teams, providing consultative guidance on partner marketing strategy, executional best practices, and scaling opportunities across the organization.