Director, Digital Activation

Omnicom Media Group US OMD•New York, NY

6h•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Director is the team leader in Video Investment for groups serving one, or several client assignments. The Director is ultimately responsible for setting priorities, allocating responsibility, and measuring performance of the Video Investment team. The Director may also have direct and ongoing client relationships that are essential in delivering the best Investment work, while also serving as a crucial link in the overall agency-client relationship. As the responsibilities of Video Investment truly become platform agnostic, we expect the Director to be the ultimate expert in the negotiation and implementation of video solutions in both the linear television and digital arenas. This pertains to both client-specific deliverables as well as agency-wide “portal” responsibilities.

Requirements

Extensive video buying experience across Linear, Digital and Advanced TV environments
Understanding of video marketplace dynamics and ability to formulate and present investment strategies & POVs
Ability to foster a strong, cohesive working team, providing leadership and instruction
Knowledge of the principles of advertising, marketing, and media (minimum of 10 years of industry experience)
Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
Strong overall communication skills with a focus on presentation excellence
Track record of leadership, accountability, and strong relationships across the industry

Responsibilities

Allocate team resources based on account priorities and deliverable timelines, create and maintain team dynamics with a focus on consistent learning and innovation
Provide thought leadership surrounding the overall video marketplace landscape while being the leading voice and knowledge source of cross-platform video within the client team
Oversee clear performance metrics and develop associated reports (in collaboration with Strategy and Marketing Science) to measure KPI’s, utilizing campaign results to optimize learning and ensure continuous improvement
Some leadership of larger, agency-wide negotiations that demand advanced skills, relationships, and marketplace sensibilities
Within client relationship, envision ways to enhance service offering and grow the business for OMD
Within partner relationship, leverage client spending and agency positioning to derive the clearest advantages for the client from both quantitative and qualitative standpoints