Director, Digital Analytics

Sally Beauty Holdings • Plano, TX

5h • Hybrid

About The Position

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.
About the role
This is a high-impact, high-visibility analytics leadership role to steward and propel two strategic initiatives for Sally Beauty Holdings, Inc.: Unlock and Harvest Digital Growth, Understand and Activate Customer. We are looking for a seasoned analytics leader who can establish repeatable frameworks, playbooks that drive the Hypothesize à Estimate à Experiment à Analyze à Iterate loop. This leader will partner with Marketing, Ecommerce, Personalization, MarTech, IT, Digital Product, Business Development, Data Science, Consumer Insights to ensure these teams have data-informed goals, and drive understanding of growth and engagement levers across the digital ecosystem. This role will be the go-to partner for the Marketing and E-commerce teams – helping the organization deeply understand customer behavior, campaign performance, attribution & lifetime value.

Requirements

• 8+ years of work experience managing analytics teams, working collaboratively with Product, IT & Digital Marketing teams, and guiding data-informed product planning, prioritization, and strategy development.
• A proven track record of implementing a digital experimentation framework, measurement, analysis and iteration loop & operation.
• Strong ability to influence strategy and driving change across organizational boundaries through clear and compelling communication of data-driven insights and analyses.
• Strong coding experience in one (or more) data programming languages like Python/R.
• Knowledge of and experience with large cloud-based data platforms such as Databricks, SQL, GA4, CDP’s and event-stream architecture; familiarity with Salesforce Data Cloud is strongly preferred.
• Excellent communication skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.

Responsibilities

• Digital Experimentation & CRO: Partner on A/B testing strategy and post-campaign performance evaluations for digitally delivered experiences inclusive of personalization, campaigns, offers & audience strategies advising stakeholders across ecommerce, digital product, marketing, IT; drive and operate an analysis-driven iterations and operation of digital experimentations. Lead the measurement of incrementality & institutionalization of learnings captured through experimentation while clarifying roadmap & prioritization
• Deliver & advance robust digital reporting systems & strategic insights for both internal (e.g. marketing, personalization) and external stakeholders (e.g., vendor partners, media agency) that connect marketing & digital product activities to omni-channel customer experiences & business outcomes and identify/prioritize areas of optimization. Build and refine marketing attribution models to assess ROI and inform budget allocation – partnering closely with data science. Identify drivers of traffic, conversion, and engagement to optimize channel strategy and creative direction.
• Evolvemarketing, CDP, digital, AI data strategies that enhance user/customer understanding & personalization capabilities; oversees channel attribution strategies and modeling partnering with data science, internal/external marketing stakeholders, media agency, etc. Monitors marketplace trends, competitor activities for emerging measurement and digital growth opportunities.
• Act as a player and a coach to develop and manage a lean team to appropriately drive focus and prioritization to continue unlocking digital growth across multiple lines of business
• Analytics enablement & data governance: Oversee event taxonomy, tagging, SDK instrumentation, and QA processes across web and app platforms. Partner with media platforms, agencies, IT, MarTech partners to ensure continuity, accuracy, and scalability of analytics implementation across channels.

Benefits

• We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
• Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed