Director, Digital Content

Horizon Media•New York, NY

1d•$140,000 - $170,000•Hybrid

About The Position

The Director, Digital Content is responsible for the strategy, development, and publishing of content across our owned digital channels - including social media, company websites, intranet, and email. This role sits at the intersection of marketing, storytelling, and operations, ensuring our brand voice is consistent and compelling across every touchpoint. The ideal candidate is equal parts strategic thinker and hands-on executor; comfortable navigating a complex enterprise environment while collaborating with stakeholders across the organization.

Requirements

A strategic thinker who can balance big-picture planning with hands-on execution
An excellent communicator and collaborator, comfortable working across multiple teams and stakeholders
Detail-oriented with strong organizational skills to manage multiple projects and deadlines
A proactive problem-solver who can navigate a complex, multi-faceted enterprise environment
Adaptable and comfortable with evolving priorities and new platforms
Passionate about content and staying current with digital trends
A deep understanding of the agency/media/marketing landscape
7-10 years of experience in digital content management, content marketing, or related roles
Working knowledge of HTML and CSS
Proficiency with CMS platforms, particularly WordPress
Experience managing social media channels for a brand
Familiarity with intranet/SharePoint publishing platforms
Experience with content analytics and reporting tools
Demonstrated ability to use AI tools to support content workflows
Strong writing, editing, and proofreading skills
Experience in Advertising, Media, Publishing, and/or Enterprise B2B Tech

Nice To Haves

SEO/AEO/GEO fundamentals and best practices
Experience with Akumina or similar enterprise intranet platforms
Experience with HubSpot or similar email marketing/CRM platforms

Responsibilities

Content Strategy Partner with SVP, Brand Marketing to develop and execute content strategy aligned with business objectives
Perform content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across channels
Make channel recommendations based on audience, content type, and organizational goals
Manage editorial calendar to ensure consistent, timely content delivery
Partner across the agency to create and curate compelling content for social, company websites, intranet, and CRM
Collaborate with designers to source and collect visual assets for social and intranet content
Develop and publish content for internal and external audiences
Leverage AI tools to enhance content creation efficiency and quality
Ensure all content adheres to brand voice guidelines and maintains consistency across channels
Manage content requests through ticketing system, coordinating with stakeholders across the organization
Maintain content freshness, ensuring information is accurate and up-to-date
Oversee press page updates and related external communications
Manage and maintain CRM platform to support email marketing efforts
Publish and manage content across CMS platforms, primarily WordPress
Manage intranet content publishing and updates
Track and report on content performance metrics (engagement, traffic, conversions) across channels, using Google Analytics and other tools
Provide actionable insights to optimize content strategy and inform decision-making
Stay current with digital marketing trends, platform updates, competitive sites and emerging tools to keep strategies fresh and effective