Director, Digital Marketing - Minneapolis

Datasite•Minneapolis, MN

13d•Hybrid

About The Position

Datasite is seeking a seasoned and forward‑thinking Director of Digital Marketing to lead our global digital marketing evolution across a complex, multi‑product SaaS portfolio. This role is responsible for shaping and scaling Datasite’s digital ecosystem—owning the strategy, architecture, and performance of our digital channels to create cohesive, high‑impact buyer experiences across the customer journey. As the leader of digital strategy and execution, you will architect and optimize the marketing technology stack, enhance our digital infrastructure, and oversee organic and owned channels including web, SEO, and digital experience platforms. You will play a critical role in how Datasite shows up online—strengthening brand visibility, engagement, and conversion through data‑driven insights, experimentation, and continuous optimization. This leadership role requires strong cross‑functional partnership with product marketing, field marketing, content, and demand teams to ensure digital channels support go‑to‑market priorities, product positioning, and customer needs. You will manage and mentor a small, high‑performing team while influencing stakeholders across regions and functions to deliver scalable, future‑ready digital capabilities. This is a hybrid position based in our Minneapolis, MN office (3 days per week in office).

Requirements

8+ years of experience in digital marketing, with multiple years in senior leadership or director-level roles in B2B SaaS or enterprise tech companies
Demonstrated success in leading digital demand generation programs that drive pipeline and revenue growth, including both paid and organic channels
Strong experience with marketing technology platforms (CMS, marketing automation, CRM) and analytics tools. Comfortable managing and evolving a complex digital infrastructure
Proven ability to plan and execute digital transformation initiatives, e.g., re-platforming, technology upgrades, and building scalable digital workflows
Hands-on familiarity with SEO/organic strategy, web optimization, and conversion rate optimization
Analytical and data-driven mindset; experienced in defining and tracking KPIs, dashboards, and using data to guide decision-making
Ability to manage multiple initiatives concurrently in a fast-paced environment
Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders across product, sales, regional marketing, and executive leadership
Bachelor’s degree in Marketing, Business, or related field (advanced degree a plus)

Nice To Haves

Previous leadership experience in a SaaS, virtual data room, tech, or enterprise software company
Knowledge of SEO/organic best practices, website optimization, and conversion rate optimization
Familiarity with global or multi-region marketing operations, managing campaigns across different geographies, languages, and regulatory environments
Experience with site replatforming, CMS migrations, or building scalable website/landing-page operations
Hands-on experience with Account-Based Marketing (ABM) in a B2B context, ideally integrating ABM into digital campaigns
Comfort working with small, high-velocity teams, balancing strategic planning with hands-on execution
Certifications in relevant digital marketing platforms (e.g., Google Ads, Google Analytics, marketing automation) or analytics/data certifications

Responsibilities

Strategic digital leadership: Define and drive a comprehensive global digital marketing strategy covering SEO/GEO/AEO and overall web presence, tailored for a multi-product SaaS enterprise
Digital infrastructure + martech stack: Own and evolve the marketing technology stack (CMS, marketing automation, CRM integration, analytics/tracking, attribution); identify and deploy tools and processes that scale across regions and products
Digital transformation + innovation: Spearhead initiatives to modernize digital practices such as re-platforming websites, implementing personalization or account-based digital tactics, enabling data-driven workflows, and optimization.
Web + organic strategy alignment: Oversee web strategy and organic growth (including oversight of web development and SEO/organic teams), ensuring the website and content ecosystem support demand generation and conversion
Cross-functional collaboration: Work closely with product marketing, demand generation, regional marketing, and sales/rev-ops to align digital efforts with product launches, go-to-market plans, and revenue goals.
Performance measurement + optimization: Establish KPIs and dashboards to monitor digital performance (traffic, conversion rates, cost per lead, pipeline contribution, ROAS), conduct A/B testing and experimentation, and iterate based on data
Team development: Build and lead a small, high-performance digital marketing team, mentor team members, instill best practices, and promote continuous learning in digital channels
Thought leadership + competitive monitoring: Stay ahead of digital marketing trends, especially in B2B SaaS, ABM, and marketing technology; assess competitor digital strategies and emerging channels for potential adoption