Director, DTC Insights & Analytics
About The Position
The Director of DTC Insights & Analytics leads the strategy and execution of analytics and experimentation across KEEN’s Ecommerce, Retail, and Marketplace channels. Blending long-range vision with hands-on execution, this leader builds and scales a center of excellence that embeds analytics into activation planning and decision-making at all levels, delivering a modern KPI framework, advanced forecast models, and empowering tools that elevate data fluency across teams. The Director owns the end-to-end experimentation and personalization program, driving measurable gains in conversion, consumer experience, and lifetime value through disciplined testing and optimization. Serving as a strategic partner to the VP of Ecommerce, the Director translates complex cross-channel consumer behaviors and performance data into forward-looking insights that shape the financial plans, investment decisions, and growth strategy, enabling teams to meet and exceed acceleration targets.
Requirements
- Bachelor's Degree in Business, eCommerce, Analytics, Data Science, Statistics, or related field required.
- Minimum eight (8) years experience in analytics, business intelligence, or commercial insights required, preferably within a footwear, apparel manufacturer, or in the outdoor industry.
- Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
- Expert-level analytical skills related to the development of reporting, dashboard creation, data validation, and data modeling
- Deep understanding of fundamental eCommerce business objectives, digital marketing, conversion funnel, web optimization tactics and key performance indicators
- Experience with Power BI, modeling data sources and building dashboards required
- Strong understanding of data management and extraction; experience with MS SQL server, Google BigQuery, Google Analytics (or Adobe Analytics), Redshift and Amazon Vendor Central reporting preferred
- Ability to navigate the complexities of various data sources with a keen ability to explore, validate, cleanse, and blend data to provide a clearer picture of digital businesses and draw meaningful insights
- Thrives in a fast-paced and changing environment, listens and learns from stakeholders, and leads team to strategically address complex issues and opportunities
- Excellent attention to detail and strong organizational and prioritization skills to manage multiple competing deliverables
- Proficient in all MS Office functions with advanced knowledge of Excel, use of complex formulas, pivot tables, and data formatting
- Strong communications skills, both verbal and written
Nice To Haves
- Master's Degree in Business Administration (MBA) or Data Science (MS) preferred.
Responsibilities
- Build and Lead the Commercial Isights & Analytics COE
- Develop Data Infrastructure & Tooling
- Enable DTC Teams Through Data Democratization
- Support Strategic Planning & Reporting
- Build and Scale Program of Web Optimization, Testing, and Personalization
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What This Job Offers
Job Type
Full-time
Career Level
Director
