Director, Ecommerce Marketing - Boutiques

Marriott • Bethesda, MD

15h • Hybrid

About The Position

The Director, Ecommerce Marketing is a critical leadership role on the Marriott
Bonvoy Boutiques team. This leader will own the roadmap and performance of our
website and promotions. The ideal candidate has extensive experience leading
ecommerce channels for lifestyle consumer brands, driving conversion through
consumer shopping experiences, growth marketing channels, product launches and
promotions. As a key leader on the team, this person will own and report on the
website metrics and promotional effectiveness, providing full-funnel insights
and executing testing strategies to achieve data-driven insights. The Director
will work closely with Development, Merchandising, Brands and other marketing
team members to develop marketing strategies that resonate with our various
customer segments.

Requirements

• 4-year degree from an accredited university.
• 8+ years of relevant professional experience in full-funnel ecommerce marketing demonstrating progressive career growth and a pattern of exceptional performance.
• Leadership experience overseeing website development roadmap
• Experience with driving conversion optimization and performance marketing in an ecommerce company
• Demonstrable experience across multiple marketing channels including full-funnel site optimization, email/SMS, paid, social, content.
• Experience developing and executing against a marketing calendar, inclusive of gaining alignment and allocating resources.
• Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.
• Experience setting and achieving marketing KPIs while managing to a marketing budget.

Nice To Haves

• Proven track record leading marketing for a home furnishings or gift industries preferred.
• Experience building organizational competencies and best practices in a start-up or high-growth ecommerce business.
• Team management experience.

Responsibilities

• Oversee UI/UX improvement prioritization and collaboration with the development team.
• Conceive and execute customer-centric strategies that support key brand objectives and growth drivers.
• Be customer-obsessed, understand our customer and be the voice of the customer cross-functionally.
• Develop plans to maximize marketing budget in partnership with agencies and internal resources to drive business objectives.
• Produce and communicate hind-sight performance optimizations.
• Collaborate with analytics, site team and agency partners to develop source-of-truth reporting that triangulates marketing platform reporting and ecommerce reporting to ensure strategy and performance alignment.
• Contribute to the overall strategy of the Retail business and communicate our objectives internally.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Director