Director, Enterprise Marketing Transformation

Zelis • Boston, MA

22h • Hybrid

About The Position

At Zelis, we Get Stuff Done. So, let’s get to it! A Little About Us Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients. A Little About You You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are. Position Overview The Director of Enterprise Marketing Transformation advances operational efficiency by driving cross-functional transformation initiatives with a focus on AI and automation. This newly created position will execute a defined transformation roadmap developed through a six-month strategic assessment. In year one, the Director will lead and coordinate 11 concurrent initiatives, including five process modernization workstreams, five agentic AI implementations, and a contact data governance initiative to strengthen CRM integrity and targeting effectiveness. Serving as the central orchestration point across functional owners, the Director ensures alignment, accountability, risk mitigation, and timely delivery. The position partners closely with executive leadership across Marketing, ZEDI (Data & IT), and Sales to accelerate enterprise priorities through disciplined governance and measurable execution. Success requires a delivery-oriented transformation leader who brings executive presence, enforces accountability across a matrixed organization, and translates strategy into sustained operational change.

Requirements

• 8-10 years of progressive experience in Marketing Operations, Strategy, Transformation, or related roles
• Demonstrated project management experience, including leadership of large-scale, multi-workstream initiatives.
• Experience working across Marketing, Sales, and IT within CRM-driven, matrixed environments with executive visibility.
• Strong executive presence and stakeholder management skills, with the ability to influence across levels, lead complex high-visibility initiatives, and resolve cross-functional friction while maintaining alignment to enterprise objectives.
• Demonstrated experience implementing AI-enabled workflows or automation initiatives, with a clear understanding of how agentic AI solutions integrate into business processes and drive measurable productivity gains.
• Strong analytical and communication skills, with the ability to translate complex or ambiguous data into clear, actionable insights that drive measurable outcomes.
• Strong understanding of Salesforce environments, CRM workflows, and the impact of data quality and governance on marketing performance and targeting effectiveness.
• Proven ability to operate independently while establishing strong program management rigor, including milestone tracking, risk mitigation, executive reporting, and cross-functional accountability cadence.

Nice To Haves

• Project management and change management certifications (e.g., PMP, Six Sigma, Agile, PROSCI) are a strong plus.
• MBA or consulting background is a plus but not required.

Responsibilities

• Lead multiple concurrent transformation initiatives from concept through execution, serving as the central orchestration point across senior leaders and functional stakeholders.
• Oversee AI and automation transformation roadmap, including directing and coordinating the teams and partners responsible for implementing agentic AI solutions. This includes ensuring adoption, measurable impact, and integration with existing marketing systems and workflows.
• Facilitate strategy sessions, decision forums, and executive discussions, ensuring alignment and follow-through of key cross-functional initiatives.
• Establish structured governance forums, decision logs, and accountability frameworks to drive disciplined execution across matrixed teams.
• Identify and mitigate cross-functional, operational, and technical risks and dependencies to maintain execution momentum.
• Drive execution across a global, matrixed enterprise environment, influencing stakeholders at all levels including senior leadership.
• Develop executive dashboards and deliver quarterly business reviews, providing ongoing progress updates to the CMO and key stakeholders.

Benefits

• The US-based benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1-10 employees