Director, Field Communication and Execution

Advance Auto Parts • Raleigh, NC

13d • Hybrid

About The Position

The Director of Communication and Governance is a strategic leader responsible for developing and executing communication strategies that drives governance, engagement and adoption across the stores organization. This role ensures clarity, consistency, and alignment of messaging between corporate and field teams, supporting customer experience and organizational goals.

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, or related field; Master’s preferred.
• 10+ years of experience in internal communications within the retail industry, with at least 5 years in a leadership role.
• Proven ability to design and implement communication governance frameworks.
• Strong executive presence and ability to influence at all levels of the organization.
• Expertise in multi-channel communication strategies for distributed workforces.
• Understanding and experience with crisis and issue management

Nice To Haves

• Master’s preferred.

Responsibilities

• Field Communication & Engagement Design and implement a comprehensive communication strategy for store operations.
• Ensure timely, clear, and consistent messaging for enterprise-wide initiatives, including POS upgrades, fleet optimization, and productivity enhancements.
• Partner with Internal Communications to maintain brand voice and alignment across all channels.
• Feedback Loop & Continuous Improvement Establish structured feedback mechanisms between field teams and corporate functions.
• Analyze feedback to inform process improvements and operational strategies.
• Build dashboards and reporting for leadership visibility on message engagement and execution.
• Information & Documentation Owns the enterprise-wide governance framework for field-facing communications, including standards, cadence, and approval workflows.
• Serve as the gatekeeper for message alignment, ensuring compliance with brand, policy and operational priorities.
• Collaborate with cross-functional teams to ensure SOPs reflect current tools, workflows, and system updates.
• Project Management & Strategic Planning Defines KPIs for communication effectiveness (engagement, adoption, clarity, sentiment).
• Manage timelines, resources, and stakeholder engagement for communication-related projects.
• Support rollout of strategic programs and monitor execution quality across field teams.
• Leadership & Collaboration Lead the evolution of communication platforms and tools to improve reach, accessibility, and measurement.
• Act as a trusted advisor to senior leadership on communication best practices.
• Build strong relationships with HR, IT, merchandising, and supply chain teams to ensure seamless execution of initiatives.

Benefits

• We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits.
• Learn more here: https://jobs.advanceautoparts.com/us/en/benefits
• We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees