Director, Field Marketing - Pioneer

About the position

As Director of Field Marketing at Pernod Ricard USA, you will lead a team of regional experts to drive market-level activation strategies and commercial planning. This role is central to our media-to-shelf transformation, ensuring national brand programs are locally relevant and commercially impactful. You’ll be the voice of the market, translating insights into action and driving profitable growth, household penetration, and brand love across our portfolio.

Responsibilities

• Provide input through a local lens to inform program and campaign development.
• Develop and communicate activation strategies based on division/geographic priorities.
• Ensure assets provided to Sales are fit for field purpose and support portfolio strategy execution.
• Oversee localization and customization of national programs.
• Assess and approve locally initiated programs where national programs do not meet market needs.
• Ensure quality delivery of sell decks with clear objectives, local insights, and media support.
• Translate and communicate brand standards effectively to field, customers, and distributors.
• Provide local market insights during annual planning and program briefing.
• Ensure all programs have commercial objectives and ROI evaluations.
• Offer ongoing feedback to brand and channel marketing teams on program impact.
• Maintain top-to-top connections with Division GMs and distributor management.
• Ensure Field Marketing Managers gather and share market intelligence.
• Contribute to division/local market planning processes.
• Lead and mentor Field Marketing Managers, supporting career growth and objective achievement.

Requirements

• Bachelor’s degree – preferably in Marketing or Business Administration with a concentration in Marketing.
• 10–15 years of experience in marketing, trade/retail management, or brand roles with exposure to brand building and sales.
• Proven ability to create local activation strategies and drive commercial planning.
• Strong leadership, analytical, and interpersonal skills.
• Willingness to travel up to 30%.

Benefits

• Flexible work policy with hybrid options.
• Support for professional development and internal career mobility.
• Inclusive and diverse company culture.
• Commitment to sustainability and community support.