Director, Gap Promo Content & Operations

The Gap • Folsom, NY

1d

About The Position

About the Role The Director of Promo Content & Operations defines and leads the execution strategy, governance, and operating model for all digital promotional capabilities across Gap Online for the U.S. and Canada. This role oversees the execution of the commercial plan and promotional calendar across site, email, app, digital marketing, and loyalty channels, ensuring scalable delivery, operational excellence, and alignment to enterprise growth objectives. The Director owns the promotional delivery ecosystem — including tooling, execution frameworks, loyalty and bounce-back programs, CMS integrations, and testing enablement — translating commercial strategy into actionable roadmaps and driving cross-functional alignment across Marketing, Product, Engineering, Creative, and Commercial Planning. This leader builds and inspires a high-performing team to deliver seamless, customer-centered promotional experiences at scale while enabling experimentation and operational agility. The ideal candidate has a proven track record of supporting growth in an eCommerce business through operational excellence and the ability to lead and inspire an operations-minded team.

Requirements

• 10+ years of digital operations, ecommerce production, or promotional systems leadership experience.
• 5+ years leading managers and/or large cross-functional teams.
• 2+ years Director-level experience owning strategic operational outcomes.
• Demonstrated success leading large-scale operational transformation initiatives.
• Deep understanding of digital promotional ecosystems, CMS platforms, loyalty programs, bounce-back offers, testing frameworks, and ecommerce architectures.
• Strong financial acumen and experience partnering with Finance and Commercial Planning.
• Executive-level communication skills with ability to influence senior stakeholders.
• Strong analytical orientation with ability to translate data into strategic direction.

Responsibilities

• Promo Execution Strategy Owns promotional operations strategy aligned to GOL Commercial Plan objectives and Gap enterprise priorities.
• Oversees execution of the promotional calendar across site, email, app, and digital marketing channels.
• Translates business strategy into operational goals, KPIs, and execution frameworks.
• Prioritizes promotional portfolio investments across tools, automation, CMS integrations, and testing enablement.
• Defines governance models for promotional builds, promo code management, contingency offers, bounce-back programs, and loyalty integrations.
• Advises Commercial Planning and Finance on promotional timelines, feasibility, and in-season adjustments.
• Partners with Product and Engineering leadership to define build vs. buy strategy and scalable architectural direction.
• Operational Excellence & Transformation Leads operational transformation initiatives to modernize promotional processes, tooling, and automation.
• Establishes quality standards and controls to ensure accuracy, compliance, and performance of all promotional executions.
• Designs scalable workflows that reduce volatility risk during high-volume promotional cycles.
• Implements automation and system enhancements that reduce manual dependency and increase speed-to-market.
• Oversees risk mitigation frameworks and business continuity planning for promotional launches.
• App, SMS, Push & Experimentation Enablement Provides strategic and operational oversight for App, SMS, and Push communication channels, ensuring reliable execution and adherence to brand, compliance, and customer-experience standards.
• Partners with Product, Platform Operations, and Site teams to support testing strategies and enable experimentation across promotional experiences.
• Maintains channel health, optimizes workflows, and identifies opportunities to improve performance and engagement.
• Establishes governance protocols and drives issue resolution through cross-functional alignment.
• Leads continuous refinement of operational practices to support evolving business needs and customer engagement goals.
• Cross-Functional Enterprise Leadership Drives alignment across Marketing, Creative, Loyalty, Commercial Planning, Innovation, Promotion Product, CMS Product, Platform Operations, and Engineering teams.
• Breaks down silos by creating shared accountability frameworks and standardized ways of working.
• Communicates promotional vision, strategy, and roadmap to senior leadership stakeholders.
• Partners with Marketing and Commercial Planning to establish measurement frameworks and experimentation roadmaps.
• Serves as escalation point for major promotional risks, trade-offs, and prioritization conflicts.
• Represents Online Operations in enterprise planning discussions and leadership forums.
• Leadership & Talent Development Builds and leads a high-performing Promo Operations team of approximately 8, including manager-level leaders and individual contributors.
• Provides autonomy with accountability, empowering leaders while maintaining clear performance standards.
• Defines role clarity, succession planning, and capability development.
• Cultivates a culture of collaboration, candor, curiosity, and operational excellence aligned to GOL leadership expectations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed