Director, Global Brand Marketing

2K•Novato, CA

16h•Hybrid

About The Position

2K is looking for a Director, Global Brand Marketing, to join its Mafia + 2K Vault Franchise Group and lead the marketing efforts for our Hangar 13 portfolio of projects, primarily focused on the Mafia franchise. Reporting to the Vice President, Publishing you will play a critical role in guiding Mafia into a new era of the franchise, leading the development of the global marketing strategy and driving the execution of global marketing plans that maximize customer acquisition, engagement, and retention. We need a senior-level, business-oriented, and hands-on marketing leader who is always looking for new ways to grow the business, build demand for our products, and foster a passionate community of lifetime fans. This is truly a unique opportunity to help grow an iconic franchise in new and highly creative ways. You will need a strong ability to author, foster and grow innovative marketing ideas that bring the strategy to life and build deep player relationships resulting in player acquisition and engagement at launch and across the lifecycle. A focus on brand building, quality and an eye for detail, ability to prioritize and adapt, as well as a desire to be able to determine what is working and what isn’t and optimize accordingly are critical to ensure we meet our business targets.

Requirements

A proven track record (8-10+ years) as a Global Brand Marketing leader in games, live service products, media, entertainment or an adjacent industry.
Flexibility and ability to collaborate successfully in a highly matrixed organization, across several different teams and global locations.
Ability to utilize insights, data and metrics to communicate player needs across the business.
Ability to track, prioritize, and drive multiple concurrent projects to success.
Powerful presentation skills with the ability to create and represent to peers and reports, and company leadership.
Good taste in content and an eye for marketing creative that can move audiences based on emotional and cultural resonance, in addition to being just plain cool.
Strong staff management skills and cross-functional leadership chops, with an understanding of a matrixed organization and how to navigate.
Passion for video games, content driven experiences and broad entertainment.
Available to travel both domestically and internationally.

Responsibilities

Starting with the insights - customer, product, competitor, cultural, regional, macro inputs, etc., develop the global marketing strategy, define customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas, and key messaging and content plans.
Consult and partner closely with product development teams to ensure firm understanding of the game vision, that products are feature competitive and relevant, and meet relevant positioning and established reasons to believe.
Collaborate with international marketing teams in the US, LATAM, Europe and Asia in development of high impact regional marketing plans, ensuring plans are on-brand, insights driven, and locally relevant.
Be player and channel first, building content plans that deliver the right message at the right time and in the right place, caring about conversion channels and messaging as much as the brand channels and messaging.
Lead definition, briefing, and development initiation, of all core global brand creative including key art and packaging, trailers and events.
Be responsible for the marketing budget: From global production to regional allocation, maintain innate understanding of our targets and our expenses and always be optimizing.
Be the player expert - who they are, their needs and passions, how they buy, how we can communicate with them, to influence product development and guide the marketing strategy.
Set and evaluate global campaign performance targets, incorporating best practices derived from analysis of in-game data, sale/financial metrics, brand/player data/results, communicating key takeaways to team and management, driving relevant actions to continuously optimize all marketing plans and actions globally and in territory.
Be an expert on our competition, how they are positioned to ensure we have a clear differentiation in our offerings and communications.
Be a strong collaborator with your cross-functional partners within the Franchise Group (Product Development, Commercial, the Studio) and within Global Publishing (Creative, Community & Digital Content, Partnerships, Sales, and Legal, etc.), to add value to the product and business strategy, as well as negotiate the best for our players.
Regularly partner, present and report to studio leadership and 2K stakeholders on marketing strategies, plans, findings, results and recommendations that influence product and marketing roadmaps in service of our players.
Create an environment that inspires and empowers your team to do their best creative thinking and work.
Define resourcing needs, acting as hiring manager for additional marketing resource needs for the team, both internally or externally.
Lead and grow your team, managing performance, and further developing roles and responsibilities to ensure clarity, as well as career development plans.
Oversee and/or direct the tasks and progress of both direct and indirect reports, driving the team in the execution of best-in-class marketing programs.