Director, Global eCommerce

Riverside Natural Foods Ltd. • Chicago, IL

2d • $185,000 - $210,000

About The Position

The Director, eCommerce & Omnichannel is the enterprise leader responsible for defining and scaling Riverside’s digital commerce strategy, with a primary focus on accelerating profitable growth for the MadeGood brand across Amazon, omnichannel retailers, and emerging on-demand platforms.
This role is accountable for the performance of the global eCommerce business, including strategy, customer development, channel profitability, and successful channel activation. As eCommerce becomes an increasingly critical driver of household penetration and brand discovery, this leader will shape how Riverside acquires, converts, and retains consumers in digital environments while ensuring strong alignment with total US commercial strategy.
The Director will operate at both a strategic and system-building level, establishing the long-term roadmap for digital commerce, building scalable capabilities, and ensuring disciplined investment across platforms. This individual will lead cross-functional alignment across Sales, Marketing, Finance, Supply Chain, and Insights to deliver best-in-class digital execution and sustainable, profitable growth.
This is a high-impact, high-visibility role on the US Commercial Leadership Team, with influence on both near-term performance and long-term channel evolution. The role currently manages a small team and is expected to define and build the future eCommerce organization as the business scales.

Requirements

• Bachelor’s degree required; MBA preferred.
• 10+ years of progressive experience in CPG, with significant leadership in eCommerce and omnichannel.
• Demonstrated ownership of a digital commerce P&L, including media and trade investment.
• Deep experience with Amazon and Walmart.com; familiarity with Instacart, Thrive, and emerging platforms.
• Proven ability to scale digital businesses and build capabilities within a growing organization.
• Strong strategic and commercial mindset with ability to balance growth and profitability.
• High level of financial acumen and comfort managing trade-offs across investment levers.
• Data-driven decision maker with ability to translate insights into action.
• Exceptional cross-functional leadership and influencing skills.
• Builder mentality with experience developing teams and capabilities from early stages.
• Comfortable operating in a fast-paced, evolving environment with ambiguity.
• Passion for brand-building, consumer experience, and digital innovation.
• Deep alignment with Riverside’s values and purpose-driven approach.

Responsibilities

• eCommerce Strategy & Business Ownership
• Define and lead Riverside’s multi-year eCommerce and omnichannel growth strategy, aligned to broader US commercial priorities.
• Own the eCommerce P&L, including revenue, trade, and profitability across platforms. Work alongside the Retail Media team to successfully deploy channel-specific media.
• Establish clear investment guardrails and decision frameworks to balance growth, margin, and brand equity.
• Identify and unlock new sources of growth, including new platforms, formats, and consumer acquisition strategies.
• Customer & Platform Leadership
• Lead strategic relationships with key digital customers (Amazon, Walmart.com, Instacart, Thrive, and emerging platforms).
• Own joint business planning and long-term partnership development with top eCommerce accounts.
• Define platform-specific strategies across assortment, pricing, promotion, and content to maximize performance and incrementality.
• Ensure alignment between pure-play and omnichannel retailers to drive a cohesive consumer experience.
• Digital Demand Generation
• Guide the eCommerce media strategy, including investment allocation, performance measurement, and ROI optimization.
• Partner with Marketing to integrate retail media into broader brand-building efforts.
• Develop frameworks to drive efficient new-to-brand household acquisition and lifetime value.
• Continuously evolve Riverside’s approach to search, content, and conversion to maintain a best-in-class digital shelf.
• Performance Management & Optimization
• Establish KPIs and performance management systems across all eCommerce platforms.
• Leverage analytics tools (Profitero, retailer data, etc.) to drive actionable insights and continuous improvement.
• Lead optimization across availability, pricing, search visibility, ratings & reviews, and conversion.
• Ensure disciplined forecasting and demand planning in partnership with Finance and Supply Chain.
• Cross-Functional Leadership & Integration
• Serve as the organization’s eCommerce subject matter expert and thought leader.
• Drive integration of eCommerce into brand planning, innovation, and shopper marketing strategies.
• Partner with Innovation teams to develop eCommerce-first product, pack, and assortment strategies.
• Influence enterprise decision-making related to pricing, promotion, and channel strategy.
• Examine and diagnose cost-to-serve efficiencies to drive channel profitability.
• Capability & Team Building
• Build and lead a high-performing eCommerce team as the channel scales.
• Define organizational structure, roles, and capabilities required for long-term success.
• Embed omnichannel thinking into commercial processes, KPIs, and ways of working across the organization.
• Coach and develop talent, fostering a culture of accountability, curiosity, and performance.

Benefits

• RRSP matching or 401k matching for an empowered financial journey
• Eligibility to participate in Riverside's Profit Sharing Plan
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

What This Job Offers

• Job Type: Full-time
• Career Level: Director