Director, Global Marketing

Meridian Bioscience, Inc.

About The Position

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems. Job Summary The Global Director of Marketing is a senior leadership role responsible for translating portfolio strategy into impactful global marketing execution across Meridian Bioscience’s Diagnostics business. This role leads downstream and upstream marketing activities, ensuring strong go-to-market execution, lifecycle management, and commercial readiness across regions.Reporting to the Vice President, Diagnostics Global Commercial Marketing, the Global Director serves as a key connector between global strategy and regional execution, partnering closely with Sales, R&D, Clinical, Regulatory, and Operations to drive growth, adoption, and customer value across priority diagnostic markets.

Requirements

Bachelor’s degree in marketing, business, life sciences, or related field required.
10–15 years of marketing experience within medical devices, IVD, or diagnostics.
Demonstrated success in global product marketing, commercialization, and launch leadership.
Experience leading and influencing cross‑functional, global teams.
Strong understanding of regulated healthcare markets and global commercialization models.
Strategic and execution‑oriented marketing leadership
Deep understanding of diagnostics customers, workflows, and value drivers
Strong analytical and market‑insight capabilities
Excellent communication, influence, and stakeholder‑management skills
Proven ability to balance global consistency with regional market needs
Travel: 25%-35%

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Global Marketing Strategy & ExecutionLead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio.
Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans.
Ensure consistent global brand and product messaging while enabling appropriate regional flexibility.
Product Lifecycle ManagementOwn end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life.
Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans.
Drive post-launch optimization, line extensions, and differentiation strategies.
Go-to-Market & Launch Excellence•Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness.
Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations.
Ensure disciplined launch execution with clear milestones, metrics, and accountability.
Market Insights & Competitive IntelligenceLeverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution.
Monitor industry trends, customer workflows, and competitive dynamics across global diagnostics markets.
Translate insights into actionable recommendations for portfolio, messaging, and commercial priorities.
Cross-Functional Leadership & CollaborationServe as a key marketing partner to global and regional Sales leaders.
Collaborate closely with R&D, Clinical Affairs, Regulatory, Quality, Supply Chain, and Finance to ensure aligned commercialization.
Support strategic partnerships and distributor relationships as required, including coordination with external partners.
Team Leadership & DevelopmentLead, coach, and develop a high-performing global marketing team (Marketing managers and/or regional marketing leads).
Establish clear objectives, performance expectations, and development plans.
Foster a culture of accountability, collaboration, and continuous improvement.
Governance & ComplianceEnsure all marketing activities, claims, and materials comply with regulatory, clinical, and quality requirements.
Uphold Meridian policies, ethical standards, and best practices across global markets.