Director, Go-To-Market Strategy & Initiatives

brightwheel

About The Position

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban. Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. You are an exceptional problem solver who can take ambiguous, high-impact business challenges and quickly break them down into clear, actionable paths forward You are energized by applying AI and automation to rethink how work gets done, and have a track record of using new tools or technologies to drive improvements in efficiency or effectiveness You combine strong judgment with speed—you make thoughtful decisions quickly, even with incomplete information, and adjust as you learn You take full ownership of outcomes, driving work from problem definition through execution without waiting for direction or perfect structure You are highly operational and detail-oriented, and are comfortable getting into the weeds to ensure things actually work in practice You think in systems, not just tasks—understanding how different parts of a process or workflow interact and how to improve them end-to-end You are a strong cross-functional partner, able to influence and align stakeholders across teams without formal authority

Requirements

8–10+ years of experience, including 2-3 years at a top-tier consulting firm (e.g. McKinsey, Bain, BCG) followed by several years in hands-on operating roles within high-growth environments
You have applied AI or automation to meaningfully improve a workflow, process, or business outcome, and can clearly articulate what changed and why it mattered
You have owned and driven ambiguous, high-impact business problems end-to-end, from diagnosis through execution and measurable improvement
You have transformed or significantly improved an existing process, system, or operating motion—not just maintained or supported it
You have worked in roles that required both strategic thinking and hands-on execution, and are comfortable switching between the two
You have made sound decisions quickly in imperfect or unclear situations, using structured thinking and good judgment
You have influenced and driven outcomes across teams, even when you did not directly manage the people involved
You have likely worked in BizOps, strategy & operations, chief of staff, growth strategy, Go-to-market, or similar roles where you were responsible for solving complex business problems

Responsibilities

Take ownership of a critical business motion and transform how it operates end-to-end
Diagnose what is working, what is not, and where the highest-leverage opportunities exist to improve performance
Design and implement more effective, scalable ways of working, incorporating better processes, tooling, and cross-functional coordination
Drive structured experimentation to test improvements and iterate quickly based on results
Partner closely with teams across Sales, Marketing, and Operations to improve how work flows across the system
Leverage AI and automation to redesign workflows, improve decision-making, and increase the efficiency and effectiveness of key processes
Translate complex problems into clear plans, priorities, and success metrics—and drive execution against them
Over time, take on additional high-priority business initiatives as needs evolve

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