About the position
As our Director, Americas Growth Marketing, you will be the strategic owner of our Americas marketing plan, responsible for developing, executing, and optimizing a comprehensive marketing strategy to drive demand, awareness, and generating significant pipeline growth. You’ll lead a dynamic, high-performing team responsible for field marketing, account-based marketing (ABM), virtual events and webcasts, and specific regional marketing efforts in Public Sector and LATAM. This is a leadership position where you will collaborate with cross-functional teams, align marketing initiatives with broader business goals, and ensure we continue to scale our presence in the cybersecurity space.
Responsibilities
- Develop and drive a robust Americas marketing plan that aligns with the broader business objectives and growth targets, supporting all Americas segments across Enterprise, Strategic and Commercial, Public Sector, and LATAM.
- Be a champion, and the voice for the Americas into and across all-marketing functions, including interlocking with Global Demand, Digital, Channel, and leadership peers in international markets.
- Build strong cross-functional alignment with sales, product, channel, and other marketing functional leaders to deliver against significant growth goals.
- Lead and mentor a high-performing team covering field marketing, ABM, virtual events/webcasts, and regional initiatives.
- Foster a collaborative environment across marketing that empowers the team to deliver innovative, impactful marketing campaigns that drive pipeline.
- Oversee and optimize field marketing efforts to drive demand generation, account engagement, and lead nurturing in key North American markets.
- Work closely with sales teams to execute localized campaigns and events, including trade shows, conferences, and Rapid7 events.
- Lead the NA ABM strategy to drive targeted outreach, engagement, and conversion for high-value accounts across North America.
- Work with the sales team to develop personalized marketing initiatives and drive pipeline growth.
- Own the strategy and execution of Rapid7’s virtual events and webcasts, ensuring they drive engagement, education, and lead generation.
- Optimize the digital experience to create meaningful interactions with prospects and customers.
- Develop tailored marketing strategies for the Public Sector and LATAM regions to address specific market needs and regulatory requirements.
- Collaborate with regional sales teams to drive growth and awareness in these key verticals.
- Set clear KPIs and track performance of all marketing initiatives.
- Analyze results and optimize campaigns for maximum ROI.
- Regularly report on key metrics and share insights with senior leadership.
- Ensure consistent messaging and branding across all North American marketing channels.
- Maintain a deep understanding of Rapid7’s products, value propositions, and customer pain points to create compelling marketing materials.
- Manage the marketing budget for North America and ensure efficient allocation of resources across campaigns and initiatives.
- Balance short-term needs with long-term growth goals.
Requirements
- 8+ years of experience in growth marketing, demand generation, or field marketing, with at least 5 years in a leadership role.
- Strong background in cybersecurity, SaaS, or B2B tech marketing is highly preferred.
- Proven success in developing and executing multi-channel marketing strategies across a variety of functions (field, ABM, digital, etc.).
- Experience in Public Sector marketing and working with LATAM regions is a plus.
- Strong leadership skills with experience managing cross-functional teams.
- Ability to inspire and motivate team members to achieve their best performance.
- Exceptional collaboration skills to work with sales, product, and senior leadership teams.
- Ability to think strategically while maintaining a focus on execution and measurable results.
- Data-driven approach to decision-making and campaign optimization.
- Excellent written and verbal communication skills.
- Ability to present ideas, strategies, and results to senior leadership and external stakeholders.
- Proficiency in marketing automation platforms (Marketo, HubSpot, etc.), CRM tools (Salesforce), and web analytics platforms.
- Deep understanding of demand generation, lead nurturing, and pipeline management.
