Director, Growth Marketing

About the position

This is a key and senior role requiring a deep understanding of what it takes to engage clients through multiple digital channels. The Director of Growth Marketing will be responsible for planning, evaluating, executing, and measuring campaign performance, as well as enabling and operationalizing campaigns with Sales. The role contributes to overall business goals by driving and engaging in high-impact, multi-channel B2B marketing programs to exceed company lead, pipeline, and revenue goals for existing ROW customers.

Responsibilities

• Create, develop, and execute high-impact, multi-channel B2B marketing programs to exceed company lead, pipeline, and revenue goals for existing ROW customers.
• Utilize the full range of marketing activities and tools to continuously improve lead volume and quality across multiple channels.
• Collaborate with subject matter experts, partners, and other marketing team members to ensure world-class marketing materials and events are produced.
• Work closely with the ROW Expand sales team to craft account-level marketing plans for top strategic accounts.
• Work closely with Product Marketing to integrate FWI Poppulo product messages into marketing programs.
• Track, measure, and report campaign performance against key business drivers.
• Identify root causes of program performance issues and drive action plans for continual improvement.
• Communicate effectively on a regularly scheduled cadence to ensure stakeholder alignment and enablement including engaging with Product Management as well as Product Marketing to ensure product direction is aligned with GTM marketing/sales motions.

Requirements

• 10+ years of demonstrated success in owning, leading, and managing demand generation programs in B2B organizations, with a preference for software/SaaS marketing experience.
• Strong expertise in planning, evaluating, executing, and measuring campaign performance.
• Experience managing campaigns across Hubspot and Salesforce.
• Hands-on ABM experience is a plus.
• Passion for demonstrating ROI for marketing programs.
• Excellent writing skills and a strong storyteller.
• Interested in data and analyzing the performance of campaigns and efforts.
• Organized, detail-oriented, self-directed team player with a positive attitude.
• Self-starter with energy, drive, and determination to accomplish goals and demonstrated ability to multi-task and stay focused.
• Proven ability to build relationships across several stakeholders including sales, subject matter experts, services, and product marketing.

Benefits

• Annual base salary $130,000 - $160,000 plus variable USD Annual.
• Comprehensive medical insurance.
• Flexible working hours.
• Educational assistance programs.
• In-house soft skills training.