About the position
Do you have a passion for Product Led Growth and lots of ideas on how to make it happen? HashiCorp is looking for our next Director of Growth Marketing to lead the strategy, execution, and optimization of PLG campaigns across the company. This leader will play a pivotal role acquiring, activating, monetizing, and retaining new customers to help accelerate HashiCorp revenue to $1B and beyond. The position reports directly to the VP of Revenue Marketing.
Responsibilities
- Own and evolve the company’s growth marketing strategy across multiple channels (e.g. paid media, SEO, email, website, etc.).
- Develop programs that increase acquisition of new users, accelerate free-to-paid conversion, and facilitate customer expansion to new products.
- Partner with Product and Engineering teams to define and optimize onboarding and product-led growth (PLG) experiences.
- Capitalize on the resourcing and capabilities of our new parent company IBM.
- Use experimentation and data to improve conversion rates across key digital touchpoints (website, landing pages, sign-up flows, etc.).
- Define, monitor, and report on growth KPIs (CAC, LTV, acquisition & activation rates, etc.) and campaign performance; continually iterate based on results.
- Collaborate with the sales and field marketing teams to create cohesive experiences that support both self-serve and sales-assisted motions.
- Lead and mentor a high-performing team of growth marketers and channel specialists.
Requirements
- 8–10+ years of experience in B2B growth or performance marketing roles, preferably in SaaS or developer-focused environments.
- A strong understanding of open-source, freemium, and PLG business models.
- A proven track record scaling digital programs that drive measurable pipeline and revenue growth.
- Expertise in modern digital growth strategies including SEO, SEM, social ads, content syndication, analytics platforms, A/B testing, web technologies and more.
- A data-first approach to decision-making.
- Comfortable navigating both strategic and tactical aspects of growth marketing.
- An exceptional cross-functional collaborator and communicator, especially with product, sales, and data teams.
- Experience hiring and developing high-performing teams.
Nice-to-haves
- Experience marketing to DevOps, platform teams, infrastructure, or security personas.
- Familiarity with HashiCorp tools or other open-source developer tools.
- MBA is a plus.
