Director, GTM Marketing - Measurement

InMarket

4d•$145,000 - $160,000•Remote

About The Position

We are seeking a Director, GTM Marketing to lead and own the end-to-end go-to-market strategy and execution for our Measurement business. This is a business-critical leadership role with full accountability for marketing’s contribution to Measurement revenue growth. The Director, GTM Marketing will partner directly with the GM of Measurement and Sales leadership to drive positioning, commercialization, pipeline generation, enablement, and narrative leadership. This leader is responsible for ensuring marketing is not reactive support, but a growth engine aligned to business outcomes.

Requirements

12+ years of experience in GTM leadership, Product Marketing, or business-line marketing
Proven track record owning marketing for a revenue-generating business or division
Experience partnering directly with GMs and Sales leaders
Strong background in measurement, ad tech, martech, SaaS, or data-driven B2B environments
Demonstrated success driving pipeline growth and commercialization impact
Experience operating in a matrixed organization
Strong executive presence and cross-functional leadership skills
Business-first mindset with marketing expertise
Highly accountable and outcome-oriented
Decisive and comfortable operating with speed
Strong collaborator who can align diverse stakeholders
Data-driven with a bias toward action

Responsibilities

Own the End-to-End GTM Marketing Strategy for Measurement
Develop and lead the comprehensive GTM strategy aligned to Measurement revenue goals
Translate business objectives into clear quarterly marketing priorities and execution plans
Own positioning, packaging, differentiation, and commercialization strategy
Drive disciplined launch execution across pre-launch, launch, and in-market phases
Ensure all marketing investments ladder directly to business impact
Partner Deeply with the GM and Sales Leadership
Serve as strategic marketing partner to the GM of Measurement
Align on growth targets, market priorities, and competitive strategy
Collaborate with Sales leadership to align marketing support to pipeline needs
Identify gaps in seller readiness, positioning, or proof and proactively address them
Participate in key business reviews and revenue discussions
Lead Product Marketing and Commercialization
Oversee Product Marketing for Measurement and ensure clarity of narrative and value proposition
Ensure every launch includes defined readiness checkpoints, training, and adoption plans
Drive message consistency across sales materials, content, PR, and demand programs
Strengthen competitive positioning and objection handling across the field
Orchestrate Cross-Functional Marketing Execution
Align and prioritize shared marketing resources in support of Measurement growth, including:
Brand & Communications
Content & Partner Marketing
Sales Marketing
Demand Generation
Digital Marketing
Sales Enablement
Marketing Operations
Ensure Measurement priorities are clearly translated into actionable programs
Drive alignment across hub-and-spoke teams in a matrix organization
Drive Pipeline and Performance Accountability
Own marketing pipeline contribution targets for Measurement
Define and track KPIs tied to awareness, engagement, pipeline, and revenue influence
Review performance regularly with the GM and Sales leadership
Adjust strategy and allocation based on performance insights
Elevate Market Position and Thought Leadership
Define the strategic narrative for Measurement in partnership with Brand & Communications
Shape research, insights, and content priorities to support key story pillars
Ensure PR and thought leadership efforts reinforce business differentiation
Identify opportunities to influence category conversations