About the position
Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. Working within Guest Marketing, you will lead the development of guest-centric, culturally relevant marketing strategies and plans that drive demand for the business, improve equity perceptions with our guest and build the Target brand. You will work cross functionally with marketing, merchandising and enterprise partners to bring strategic objectives that come to life across a marketing mix and guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes. As a Director, Guest Marketing - Holiday, you will lead a team of Marketers, leveraging your strong leadership skills to lead Holiday Marketing Strategy and Planning, providing oversight to concepts, nurturing ideas, and ensuring we have synergies and efficiencies to deliver integrated plans across the enterprise, while always evolving for the future. This role requires strong strategic acumen, deep curiosity, expert communication and problem-solving skills, team and enterprise leadership. Your ability to bring teams together to define future ways of working and multichannel playbook will enable smart innovation and learning for the full team.
Responsibilities
- Lead the development of guest-centric, culturally relevant marketing strategies and plans.
- Drive demand for the business and improve equity perceptions with guests.
- Work cross-functionally with marketing, merchandising, and enterprise partners.
- Provide oversight to concepts and nurture ideas for Holiday Marketing Strategy and Planning.
- Ensure synergies and efficiencies to deliver integrated plans across the enterprise.
- Utilize data and insights to make informed and impactful decisions.
- Identify opportunities for efficiency and improvement in operations.
- Build trust quickly and lead by influence across functions.
Requirements
- Four-year degree or equivalent experience.
- 12+ years of related work experience, e-commerce experience a plus.
- Guest and consumer obsessed with a focus on data-driven decisions.
- Deep expertise in digital and social marketing.
- Strong communication and interpersonal skills.
- Demonstrated ability to work as part of a cross-functional team.
- Proven team leadership skills.
- Assertive, adaptable, and demonstrates initiative in a fast-paced environment.
Benefits
- Comprehensive health benefits including medical, vision, dental, and life insurance.
- 401(k) plan.
- Employee discount.
- Short term and long term disability.
- Paid sick leave.
- Paid national holidays.
- Paid vacation.
