Director, HCP Strategy, Respiratory BU

Merck • North Wales, PA

1d • Hybrid

About The Position

Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people across the globe.
The U.S. respiratory business is a growing part of our Company. The Director, PO / HCP Strategy role will lead the U.S. Respiratory HCP Marketing team and play a strategic role in supporting the continued commercial success of our newly acquired COPD asset.
This role is responsible for leading a team of marketers and cross-functional teams to set the HCP strategy, objectives, priorities and tactical plans to accelerate growth within the current business model. The candidate will lead, motivate, and inspire members of the CAT (Customer Agile Team) to drive results and deliver value aligned to the Brand strategy & priorities. This position requires strong marketing and commercial leadership, the ability to manage multiple stakeholders, and a good understanding of P&L management. This high-profile role is designed to position the candidate for future leadership roles.
This position will be based in Upper Gwynedd, PA and will report into the AVP, Head of Marketing, Respiratory BU along with the Executive Director, U.S. HCC-Marketing and Director, LCM & Future Strategy and will manage a team of 3 high-performing individuals.

Requirements

• Bachelor's degree or equivalent (BA/BS) required.
• Minimum of 8-10 years of progressive pharmaceutical or biotechnology experience across marketing, sales, market access (or related experiences), and at least 5 years of demonstrated in-line leadership marketing experience.
• People management in marketing and customer facing team(s).
• Previous brand marketing experience.
• Strong leadership skills with the ability to collaborate and influence cross-functional teams.
• Strategic thinker with strong analytical capabilities and the ability to translate data into actionable insights.
• Excellent verbal and non-verbal communication skills, presentation skills, and executive presence and emotional intelligence.

Nice To Haves

• MBA or equivalent preferred.
• Previous respiratory marketing experience.
• Understanding of US commercial and regulatory requirements and promotional review.
• Experience with US product launches.
• Familiarity with agile working model.

Responsibilities

• HCP Strategy: Lead a cross-functional team (Global, HHDDA, RDMA, and others) to utilize the L3 strategy framework to define our US HCP go to market strategic opportunities and develop operational KPIs to measure pre-launch and launch readiness.
• Academic Center and Integrated account Strategy: Lead a cross-functional team (Global, HHDDA, RDMA, and others) to utilize the L3 strategy framework to define our US market AMC and go to market strategic opportunities and develop operational KPIs.
• Branded Campaign: Collaborate to define, design and lead development and execution of US branded promotional campaigns and messaging.
• Build, lead and mentor a high-performing Customer Agile Team, comprised of experts in marketing, campaign design, development, and measurement to develop and execute comprehensive branded campaigns to successfully launch Ohtuvayre and other brands into the US Market.
• Ensure Field Readiness: Develop go to market readiness plans to support HCP promotion in the US, including training, pre-launch and launch KPIs, Key IBD account and HCP prioritization / segmentation, and lead efforts for launch meeting execution and launch metric tracking and execution oversight.
• Build, lead and mentor a high-performing Customer Agile Team, comprised of experts in marketing, campaign design, development, and measurement to develop and execute comprehensive branded campaigns to successfully drive the continued launch of Ohtuvayre in the US market.
• Partner with other Product Marketing Owners within the Respiratory team to drive transparency, coordination, and prioritization across the team.
• Represent US Respiratory marketing perspective on GCTs, global brand development workstreams (creative), insight workstreams (Market research) DDNA, Sales readiness (training), Medical / Legal review, and related meetings (S & OP).
• Oversee Budget: manage budget and spend across agencies, media, and campaign development and execution while managing key AOR relationship
• As a member of the US Pharma marketing team and cross-functional leadership team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, Transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.

Benefits

• We offer a comprehensive package of benefits.
• Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
• More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director