Director - Hilton Cobrand Marketing

American Express•New York, NY

1d•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Build a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex. How will you make an impact in this role? Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and co-brand cards. The Partner Marketing team is passionate about creating and driving strategies to engage and convert small business customers through our co-brand partnerships. The Director of Hilton Cobrand Marketing will be the marketing leader for the Hilton small business credit card portfolio and is responsible for the holistic marketing strategy across American Express proprietary and partner channels, including end-to-end execution. They will also be responsible for leading and collaborating with internal and external partners including Hilton, Consumer Partner Marketing, GCS Product, Analytics, Risk, Strategic Partnerships, Finance, and more. Some travel needed – up to 10%25 - exact cadence of Partner interactions to be determined.

Requirements

Minimum of 6 years of experience across Marketing, Product, or Partnerships
Excellent relationship management skills, with ability to influence across all levels of an organization
Exceptional People Leader who can empower and coach a team to succeed and push the envelope
Proven ability to meet performance goals and adjust if need to turn around performance

Nice To Haves

Proven experience in Acquisition Marketing
Ability to build multi-year plans and gain buy-in on vision across internal and external partners
Superior communication skills

Responsibilities

Manage all acquisition and customer marketing on the Hilton small business card
Develop a comprehensive marketing strategy across American Express proprietary and Hilton channels, including end-to-end execution in partner channels
Determine strategy and obtain alignment to improve small business targeting efforts
Understand channel level dynamics and external shifts in the landscape to drive performance
Own monthly and annual channel-level forecasts
Develop a deep understanding of the hospitality industry to enable successful growth, including operations, marketing channels, and economic fundamentals
Play lead role in supporting partner renewal/expansion opportunities
Lead and develop a team of 5 colleagues

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities