Director, Industry Verticals

Comcast•New York, NY

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Responsible for directing and controlling advertising sales activities for a network, geographic area, industry, or sales channel across multiple cable networks and zones. Accountable for achieving assigned revenue targets associated with regions or segments of accountability. Monitors and delegates the work of sales managers and account executive as well as continually evaluating sales performance and modifying plans to achieve better results. Provides leadership and direction for team which may include multiple functional areas. Develops and implements strategy for functional area(s). May have responsibility for developing and managing budget. Generally reports to Sr. Director or VP. Job Description Core Responsibilities Develops and administers local/national advertising sales plan and promotional approaches including identification of objectives, strategies and action programs to produce revenue toward achievement of set goals. Provides motivation for advertising sales personnel through individual contact, goal setting, periodic meetings, incentive plans/contest and a positive working environment. Complies with the policies and follows procedures outlined in the Company's policy manuals and complies with the details outlined in the Company's "Code of Ethics and Business Conduct". Recommends changes or deviations in established policy to meet competitive situations. Develops operating budget for regions/teams within scope of authority to meet budgeted revenue and cash flow objectives. Assures maximum utilization of the sales resources in keeping with Company objectives. Oversees advertising availability inventory. Assists with establishing and ensuring the execution of short and long-term advertising revenue goals. Recruits, trains, motivates, Develops and coaches a team of Account Executives as well as Ad sales regional staff including, Planners and sales Assistants. Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Support a culture of inclusion in how you work and lead. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Requirements

Skills Advertising, People Management, Sales Compensation
10 Years +
Bachelor's Degree

Responsibilities

Develops and administers local/national advertising sales plan and promotional approaches including identification of objectives, strategies and action programs to produce revenue toward achievement of set goals.
Provides motivation for advertising sales personnel through individual contact, goal setting, periodic meetings, incentive plans/contest and a positive working environment.
Complies with the policies and follows procedures outlined in the Company's policy manuals and complies with the details outlined in the Company's "Code of Ethics and Business Conduct".
Recommends changes or deviations in established policy to meet competitive situations.
Develops operating budget for regions/teams within scope of authority to meet budgeted revenue and cash flow objectives.
Assures maximum utilization of the sales resources in keeping with Company objectives.
Oversees advertising availability inventory.
Assists with establishing and ensuring the execution of short and long-term advertising revenue goals.
Recruits, trains, motivates, Develops and coaches a team of Account Executives as well as Ad sales regional staff including, Planners and sales Assistants.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.