About the position
Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Women’s Health, Men’s Health, Seventeen and Oprah Daily. We reach more than 150 million people every month in the United States alone. But we’re more than just our magazines. We engage our audience across all mediums and channels—print, digital, video, and social—with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Hearst’s Beauty and Retail Industry Team seeks a Director of Marketing & Account Strategy, specifically for the beauty category. The Director will act as a marketing “quarterback”, guiding the work of a cross-disciplinary team of salespeople, account managers, content studio professionals and others, to build programs that allow for Hearst Magazines to grow revenue, while delivering powerful results for our clients. This work will include coordinating efforts between branded content editors, pricing teams, audience and insight experts and others, coordinating the collective efforts to pull together a proposal that reflects alignment of all parties while delivering on the client’s KPI’s. The successful candidate will also work with salespeople to identify prospects that can be approached proactively with compelling ideas that can preempt the RFP process.
Responsibilities
- Guide the work of a cross-disciplinary team including salespeople, account managers, and content studio professionals.
- Build marketing programs to grow revenue for Hearst Magazines.
- Coordinate efforts between branded content editors, pricing teams, and audience insight experts.
- Pull together proposals that align with client KPIs.
- Identify prospects for proactive outreach with compelling marketing ideas.
Requirements
- Proven experience in marketing and account strategy, preferably in the beauty industry.
- Strong leadership skills to guide cross-functional teams.
- Excellent communication and coordination abilities.
- Ability to analyze client needs and develop effective marketing proposals.
Nice-to-haves
- Experience in a large publishing or media company.
- Familiarity with digital marketing and content creation.
- Strong network within the beauty industry.
Benefits
- Health insurance
- 401k plan
- Paid time off
- Professional development opportunities
