Director, Marketing Analytics and Reporting

Informa Group Plc. • Newton, MA

8h • $175,000 - $185,000

About The Position

This role is based in our 605 Third Avenue or Newton office.
As the Director, Marketing Analytics and Reporting you will play a critical role in driving data-driven decision-making within the Marketing department. You will lead the development and execution of reporting frameworks, analytics strategies, and performance measurement systems to optimize marketing effectiveness and operational efficiency. As a strategic thinker, you will possess a strong analytical mindset, exceptional leadership skills, and the ability to convert complex data into actionable insights.

Requirements

• Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related field (Master’s degree preferred).
• 5+ years of experience in marketing analytics, reporting, or a related role, with demonstrable experience in speaking with senior leadership teams.
• 5+ years’ experience collaborating with central data teams to implement scalable data architectures and QA data events.
• Expertise in data visualization tools and manipulating datasets to report on custom metrics.
• Demonstrated success in building and maintaining data processes and marketing analytics roadmaps.
• Operational knowledge of modern tech stacks, including CRMs (e.g., Salesforce), marketing platforms (e.g., Marketo, Pardot), and data visualization tools (e.g., Tableau, Google Analytics).
• Strong project management skills, with the ability to manage multiple priorities and deadlines.
• Strong executive storytelling skills with the ability to influence stakeholders at all levels.

Nice To Haves

• Familiarity with designing and analyzing lifecycle experiments is a plus.

Responsibilities

• Reporting and Analytics Strategy
• Take ownership of the existing reporting and analytics strategy, ensuring its successful implementation across the Marketing department.
• Drive the execution of defined KPIs, metrics, and reporting frameworks to measure marketing performance and operational efficiency.
• Ensure alignment of analytics initiatives with the broader marketing and organizational goals.
• Identify opportunities to refine and enhance the existing strategy and reporting frameworks based on evolving business needs, emerging trends, and stakeholder feedback.
• Advanced Analytics & Insights
• Collaborate with marketing and sales teams to deeply understand our business strategy, goals, and critical questions that drive decision-making.
• Translate complex analytical findings into clear, compelling narratives that inform marketing strategies and investment decisions.
• Conduct ongoing and ad-hoc analyses of customer behavior across touchpoints, turning insights into actionable recommendations that drive growth.
• Lead initiatives such as marketing attribution modeling, channel performance optimization, segmentation analysis, and cohort studies to uncover opportunities for improvement.
• Develop predictive models and advanced analytics techniques to forecast marketing outcomes and ROI.
• Develop and maintain dashboards, reports, and data pipelines that provide real-time insights into customer behavior, campaign effectiveness, and marketing performance.
• Audience Strategy & Activation
• Partner with marketing teams to design and execute audience segmentation strategies that enable precise targeting and personalized customer experiences.
• Act as the go-to analytics partner for senior management, leveraging strong communication and presentation skills to deliver insights that are clear, actionable, and impactful.
• System Governance & Data Management
• Serve as a data steward, collaborating with the central data engineering team to ensure data quality, accuracy, and compliance.
• Advocate for a best-in-class data architecture that powers a unified customer view, ensuring seamless integration across systems and processes.
• Monitor and manage data ingestion, deduplication, and normalization across key platforms, including Salesforce, Marketo, ad platforms, and BI tools.
• Define and enforce data governance policies to ensure compliance with security, privacy, and regulatory standards.
• Platform Administration & Optimization
• Oversee system updates, user access, role permissions, and troubleshooting to ensure stability and scalability.
• Manage data pipelines to ensure accurate ingestion, transformation, and activation across CRM, marketing automation, analytics, and downstream systems.
• Regularly audit system performance, troubleshoot issues, and collaborate with cross-functional teams to resolve challenges.
• Partner with Data Engineering and MarTech teams to ensure reliable data pipelines, tagging infrastructure, and automation of reporting processes.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Director