Director, Marketing Capabilities

BECU•St. David's, WA

About The Position

As the Director of Marketing Capabilities, you’ll be the driving force behind building scalable systems and processes that empower our marketing teams to deliver personalized, high-impact experiences across every channel. Your leadership will shape the future of marketing technology, data strategy, and content operations at BECU. You’ll connect the dots between innovation and execution, ensuring our tools and workflows enable growth and member engagement. This is your opportunity to influence enterprise-wide strategies and make a lasting impact on how we connect with members. This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.

Requirements

Bachelor’s degree or equivalent experience.
8 years of experience in marketing operations, digital enablement, or related fields.
5 years of people leader experience.

Nice To Haves

Proven success in building and scaling marketing capabilities across large organizations.
Deep expertise in marketing operations and technology, data strategy, and content systems.
Strong leadership, collaboration, and stakeholder management skills.
Experience in enterprise-level personalization and lifecycle marketing.
Background in consulting or experience driving transformation in complex organizations.
MBA or advanced degree preferred.

Responsibilities

Own Marketing Platforms: Oversee and evolve core platforms (CRM, email, automation, CMS/DXP) to enable seamless campaign delivery and omni-channel engagement.
Drive Innovation: Champion continuous optimization across digital channels, introducing best practices and thought leadership to accelerate marketing growth.
Enable Personalization: Lead audience segmentation and targeting strategies to deliver relevant, personalized experiences at scale.
Optimize Content Operations: Build modular content systems, reusable templates, and scalable creative production processes for multi-channel delivery.
Deliver Insights: Implement attribution models and actionable analytics to measure performance and inform decision-making.
Standardize Excellence: Create playbooks, toolkits, and best practices that streamline execution and elevate marketing capabilities.
Lead and Inspire: Coach, mentor, and develop a high-performing team, fostering growth and accountability while conducting annual performance reviews.
Collaborate Cross-Functionally: Partner with Digital, Retail, Contact Center, Financial Wellness, Tech, Data, and Product teams to align marketing capabilities with enterprise goals.