Director, Marketing & Growth
About The Position
KOSIGN is looking for a Director of Marketing & Growth to lead our global market presence. This is a high-impact role designed for a strategic quarterback - someone who can build a world-class brand narrative while ensuring that every campaign, social post, and industry activation drives measurable business growth. You will act as a hands-on, creative-meets-analytical leader connecting KOSIGN's omni-channel marketing funnel with business development, product, and operations. You will oversee the intersection of brand storytelling, product GTM, and revenue-focused marketing. You aren't just managing the brand; you are ensuring that KOSIGN’s premium identity is seamlessly connected to our business development engine, helping turn industry opportunities into onboarded clients. This is a fast-paced role at the intersection of music, technology, and startups. The role will interface with the music industry, artists, and marketing partners. You’ll be part of a lean, high-impact team building something new within one of the most innovative music companies in the world. It’s a rare opportunity to directly help build the future of music publishing by ensuring artists, writers, producers, and the industry are informed and excited about what KOSIGN has to offer.
Requirements
- Direct experience leading marketing campaigns in the music technology industry, including paid, social, content, sponsored, PR, sales enablement, asset creation, and all other relevant marketing tactics and strategies.
- A comprehensive understanding of the music industry marketing ecosystem including techniques, channels, customer cohorts, metrics, strategies, stakeholders, and tone.
- Expertise with marketing technology including CRM platforms, analytics suites, content creation tools, media buying services, and reporting/analysis dashboards.
- Proven success contributing to growth of a music technology startup from early stages to a maturing business.
- Managerial experience overseeing social, content, paid, and other marketing staff (internal direct reports and external consultants)
Nice To Haves
- Experience with using AI for workflow optimization and automation
- Partnership experience and a relevant contact list to expand our partnership footprint
- Experience at a publisher, distributor, admin platform, management company, or record label
Responsibilities
- Quarterback the Funnel: Serve as the primary project manager connecting Paid Media, PR, Biz Dev, and Social to ensure a unified, conversion-oriented message across all touchpoints.
- GTM Strategy & Execution: Own the Go-To-Market roadmap for new products and features. You won't just announce features; you will launch them with a focus on conversion, adoption, and revenue impact.
- Drive Revenue Growth: Develop and execute a GTM strategy focused on high-intent lead generation and client acquisition, directly supporting the Biz Dev team’s targets.
- Sales Enablement & Collateral: Create and optimize high-conversion assets (pitch decks, case studies, landing pages) that empower the sales/biz dev team to move prospects through the pipeline faster.
- Performance-Led Content: Direct a content and social strategy that prioritizes product- and value-led storytelling, focusing on ROI and user acquisition over vanity metrics.
- Strategic Sponsorships & Activations: Identify and manage industry sponsorships, ensuring every activation has a clear lead-capture mechanism and follow-up sequence.
- Market Feedback Loop: Act as the bridge between the market (client sentiment) and the Product team to ensure our roadmap is aligned with what drives revenue.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
