About the position
ResMed has always applied the best of technology to improve people's lives. Now our SaaS technology is fueling a new era in the healthcare industry, with dynamic systems that change the way people receive care in settings outside of the hospital–and tools that work every day to help people stay well, longer. We have one of the largest actionable datasets in the industry, creating a complete view of people as they move between care settings. This is how we empower providers–with vital insight to deliver the care people need, right when they need it. We're also ensuring that our health solutions connect to other companies' networks. Because when objectives align, everyone wins. And as we work today to drive better care and lower costs, we're developing more personalized solutions for tomorrow, utilizing machine learning, intelligent care paths, and predictive protocols. If you are an innovator who wants to make an impact we want to talk to you! We have exciting opportunities supporting Brightree by ResMed and MatrixCare by ResMed! As Director, Marketing – Residential Care Software (MatrixCare), you will be responsible for developing and executing a comprehensive marketing strategy that spans the entire customer lifecycle—from awareness through to advocacy. You will lead a talented team, collaborate cross-functionally with sales, product, and customer success teams, and play a key role in driving the company’s growth and market position. This is a high-impact role where you will work closely with executive leadership to shape the marketing vision and ensure all initiatives align with our company’s goals.
Responsibilities
- Lead the development and execution of integrated marketing strategies across the full funnel, from brand awareness and lead generation to customer engagement and retention.
- Partner closely with product, sales and other stakeholders to develop go-to-market strategies, product positioning, messaging, and sales enablement tools that highlight the value of our solutions to our target audiences.
- Lead the strategic development of effective lead generation campaigns to build a strong sales pipeline, ensuring quality and quantity of opportunities across all channels.
- Develop a strategy to maximize the ROI for user conferences, industry and state events based on lead generation & customer retention goals.
- Collaborate with the customer success and product teams to create retention programs that engage existing clients, upsell new features, and promote customer advocacy.
- Leverage analytics tools and data insights to track the effectiveness of marketing campaigns, measure ROI, and continuously optimize performance.
- Provide regular reporting on key metrics and KPIs to leadership.
- Lead, mentor, and develop a high-performing marketing team.
- Foster a culture of collaboration, innovation, and accountability to ensure all team members reach their full potential.
- Work closely with sales, product, and customer success teams to align marketing efforts with business objectives and create a seamless customer experience from acquisition to retention.
- Exhibit strong communication skills with the ability to deliver engaging presentations to large audiences.
Requirements
- 15+ years of experience in B2B marketing with deep experience in SaaS marketing with a strong preference for experience in healthcare and/or EHRs.
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of management experience leading & developing marketing teams, managing budgets, and delivering business results.
- Proven experience developing & executing marketing strategies to achieve key metrics throughout the entire marketing funnel (lead generation to customer retention).
- Experience partnering with product, sales and other stakeholders to develop go-to-market strategies, product positioning, messaging, and sales enablement tools that highlight the value of our solutions to our target audiences.
- Strong analytical skills to assess and communicate insights, driving strategic adjustments.
- Excellent verbal and written communication skills, with experience in executive messaging and team leadership.
- Experience working with diverse teams and driving projects using a shared services model.
- Ability to travel < 20%
Nice-to-haves
- Deep understanding of the post-acute care industry and its unique challenges and opportunities.
- MBA or advanced degree preferred.
Benefits
- Comprehensive medical, vision, dental, and life insurance.
- AD&D, short-term and long-term disability insurance.
- Sleep care management.
- Health Savings Account (HSA).
- Flexible Spending Account (FSA).
- Commuter benefits.
- 401(k).
- Employee Stock Purchase Plan (ESPP).
- Employee Assistance Program (EAP).
- Tuition assistance.
- Three weeks Paid Time Off (PTO) in the first year of employment.
- 11 paid holidays plus 3 floating days.
- 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.
