Director, Marketing Operations

About the position

This is a pivotal role of the Marketing Operations team, responsible for our marketing & campaign operations process & efficiency. As the Director, Marketing Operations, you will collaborate closely with other leaders on the GTM Strategy & Ops team and with our Marketing organization to drive world class marketing operations across Optimizely. This is an ideal role for a self-motivated individual who is detail-oriented yet can zoom out and see the big picture to ensure all operational puzzle pieces come together.

Responsibilities

• Establish campaign operations priorities, allocate resources, and serve as the subject matter expert on campaign build & execution best practices
• Lead the campaign operations team to deliver best in class marketing campaigns
• Collaborate with Marketing team to translate business needs into process & technology requirements
• Identify and implement process improvements to drive business objectives
• Partner with the senior director to define and execute the strategic marketing operations roadmap
• Optimize existing technology and processes to drive efficiency and effectiveness in support of Optimizely's overall marketing strategy
• Communicate project status updates, timing, and implementation plan with GTM Ops & Marketing teams
• Own the relationship with 3rd party agencies to drive improvements in our campaign & operational processes
• Assess, develop, and enforce system governance policies (GDPR, CASL, CCPA, etc.)
• Hands on leader with the goal of maximizing team members' success through coaching and development

Requirements

• High level strategic thinker with a roll-up your sleeves mindset to meet goals & objectives
• 7+ years of experience in sales/marketing/revenue operations
• 2+ years of people management experience
• Experience in a high-growth B2B SaaS environment preferred
• Proven experience developing & leading central campaign operations
• Strong leadership & organizational agility; Ability to rapidly gain/build trust and confidence of internal and external stakeholders at all levels
• Strong project management skill set, including the ability to accurately specify project timeframes, dependencies and risk factors, and manage multiple priorities and tasks simultaneously