About the position
This is a high-impact leadership role where you'll drive the marketing strategy for a breakthrough Lung Organ portfolio in transplant diagnostics. With a strong focus on supporting Transplant Pulmonologists, you’ll lead brand planning, campaign execution, and stakeholder engagement across the transplant ecosystem. Your work will help shape the awareness and adoption of cutting-edge diagnostic innovations that improve patient outcomes. Collaborating across product, clinical, digital, and sales teams, you’ll bring to life integrated campaigns rooted in data, strategy, and medical rigor—all while leading cross-functional execution in a fast-paced, purpose-driven environment.
Responsibilities
- Develop and own the annual and multi-year marketing strategy for the Lung portfolio, rooted in clinical insight, data, and market dynamics.
- Lead promotional campaigns from concept through execution across digital, print, and field channels—ensuring engagement, awareness, and adoption.
- Craft clear, evidence-based messaging that resonates with healthcare professionals, KOLs, and transplant stakeholders.
- Direct KOL engagement activities such as speaker bureaus, advisory boards, and education programs to strengthen advocacy and market shaping.
- Measure ROI of campaigns using KPIs like adoption rates, engagement, and share of voice, making iterative improvements based on data.
- Act as brand lead for MLR review cycles, ensuring compliance, clinical accuracy, and message alignment.
- Manage agency partnerships, budget planning, and resource allocation to ensure high-impact, on-brand delivery.
- Partner with cross-functional teams (Product, Sales, Medical Affairs, Digital, Compliance) to ensure seamless execution, agile responsiveness to market changes, and cohesive go-to-market plans.
Requirements
- 8–10+ years of progressive marketing experience in diagnostics, biotech, life sciences, pharma, or medical devices, with a track record of strategy and execution.
- Expertise in translating clinical data into compelling marketing strategies for HCPs and KOLs; experience in transplant or specialty care is a strong plus.
- Skilled in leading cross-functional projects, managing external agencies, navigating MLR processes, and driving field readiness through effective content creation.
- Background in regulated, data-driven healthcare environments with strong familiarity in HIPAA and industry compliance standards.
- Bachelor's degree required; a degree in Life Sciences, Molecular Biology, or Clinical Science preferred. Advanced degrees such as MBA, MPH, or MHA are a plus.
- Strong analytical and strategic thinking skills with experience in budget ownership and lifecycle planning.
Benefits
- Competitive base salary between $200,000 and $250,000 (Brisbane, CA market), plus potential performance bonuses and RSUs.
- Full suite of medical, dental, vision, and wellness benefits.
- 401(k) plan with employer match and Employee Stock Purchase Plan (ESPP).
- Pre-tax commuter benefits and gym reimbursement.
- Generous paid time off and leave, including up to 30 days of paid leave for organ or bone marrow donors.
- Dynamic, mission-driven culture supporting work-life integration and career development.
- Access to impactful products and a promising innovation pipeline making a real difference in transplant care.
