Director, Marketing Strategy & Account Management

About the position

The Director of Marketing Strategy & Account Management is a key member of the Integrated Marketing and Demand Generation team. This role is responsible for leading the strategic marketing planning process across service lines, hospitals, programs and institutional priorities at Emory Healthcare. Reporting to the Vice President of Integrated Marketing and Demand Generation, this leader will direct a team of Marketing Account Managers and Marketing Account Coordinators, serving as a marketing partner and internal consultant to clinical and business stakeholders. The Director will drive the development and execution of integrated, data-informed marketing plans that focus on patient acquisition, retention, and loyalty. This individual must be a strategic thinker and cross-functional collaborator with deep health care marketing expertise and a strong understanding of how to manage and activate customer journeys across B2C and B2B segments.

Responsibilities

• Lead the development and execution of strategic, integrated marketing plans for service lines, hospitals, programs and enterprise-level initiatives.
• Align marketing strategies with Emory Healthcare's business goals, mission, and brand promise.
• Develop and apply audience segmentation, personas, and journey mapping to guide content, messaging, and campaign development.
• Champion customer-first marketing strategies that drive measurable growth across the full patient funnel.
• Manage a team of Marketing Account Managers and Senior Marketing Account Managers, ensuring consistent delivery of high-impact strategies across departments and service lines.
• Serve as the strategic point of contact for clinical, operational, and administrative stakeholders, offering marketing counsel and partnership.
• Ensure cross-functional integration with creative, digital, analytics, and communications teams to support execution of campaigns.
• Partner with content, digital, and performance marketing teams to guide development and optimization of campaigns across digital, print, experiential, and traditional media.
• Support business development and referral marketing initiatives through targeted B2B campaigns aimed at physicians, employers, and third-party partners.
• Ensure brand consistency across all marketing initiatives and channels.
• Utilize insights from internal analytics teams and external market research to inform marketing strategies and assess ROI.
• Monitor key performance indicators (KPIs), marketing funnel performance, and campaign impact, adjusting plans based on results and business needs.
• Collaborate with CRM, operations, and digital marketing teams to enhance lead management and nurture strategies.
• Coach, mentor, and develop team members through continuous feedback, goal setting, and performance reviews.
• Create a collaborative and high-performance culture that emphasizes accountability, innovation, and cross-functional teamwork.
• Lead by example as a strategic thinker and solution-oriented leader with a passion for advancing health care marketing.
• Partner with counterparts across the Marketing, Communications, and Community Engagement teams to ensure alignment and resource sharing.
• Liaise with stakeholders across the enterprise to ensure business alignment and successful execution of marketing strategies.
• Coordinate closely with the VP and other marketing directors on budget planning, resource allocation, and strategic priorities.

Requirements

• 10+ years of experience in marketing, strategy, or related fields, with at least 5 years in a leadership role.
• Experience leading cross-functional marketing initiatives and working directly with clinical or health care business stakeholders.
• Demonstrated success in planning and executing integrated marketing strategies across digital and traditional channels.
• Strong leadership and people management skills with experience developing and inspiring a team.
• Strategic mindset with ability to translate business objectives into effective marketing strategies.
• Excellent communication, presentation, relationship-building, and customer service skills.
• Expertise in audience segmentation, persona development, journey mapping, and campaign measurement.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Bachelors degree in Marketing, Business, Health Care Administration, or a related field required.
• Masters degree or MBA preferred.
• Experience with CRM systems, marketing automation tools, analytics dashboards, and project management platforms.
• Experience with tools such as Salesforce Marketing Cloud, Tableau, Google Analytics, or equivalent is a plus.

Nice-to-haves

• Background in health care, academic medical center or large health systems.
• Experience working within a matrixed organization with complex stakeholder environments.

Benefits

• Comprehensive health benefits that start day 1
• Student Loan Repayment Assistance & Reimbursement Programs
• Family-focused benefits
• Wellness incentives
• Ongoing mentorship, development, and leadership programs