Director, Marketing Strategy

About the position

The Director of Marketing Strategies for Katz Radio Group will play a pivotal role in the development and execution of innovative marketing strategies that drive radio advocacy and revenue growth for our broadcast partners. This leadership position requires a dynamic individual with a comprehensive understanding of the radio industry, audience engagement, and strategic marketing.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance Katz visibility and audience engagement via our Sound Answers newsletter.
• Collaborate with sales teams to align marketing efforts with overall business objectives.
• Analyze market trends and audience data to inform strategic decisions and marketing campaigns for OTA Radio.
• Oversee the creation of compelling marketing content, including slide decks, blog posts, social media campaigns, and other promotional materials built around proprietary Katz analyses and industry research.
• Manage relationships with external partners, including our third-party attribution vendors.
• Monitor and measure the effectiveness of marketing campaigns, overseeing brand studies, report building, and growing Katz's case study library for sales team and advertisers.
• Provide thought leadership, fostering a culture of innovation and excellence.
• Stay abreast of industry developments and emerging technologies to keep Katz Radio Group at the forefront of marketing innovation.

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing or advertising, with a focus on media or radio.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills, with the ability to interpret complex data and make informed decisions.
• Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
• Creative thinker with a passion for innovation and continuous improvement.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in digital marketing tools and platforms like Hubspot.

Nice-to-haves

• Respect for others and a strong belief that others should do this in return.
• Specialized depth and/or breath of knowledge in job discipline or field.
• Ability to work independently, with guidance in the most complex situations.
• Previous experience managing mid-large sized projects of moderate complexity.
• Ability to recognize and mitigate risk.
• Passion for continued knowledge sharing and learning to formulate innovative ideas.
• Analytical thinking and judgement to build creative solutions to complex problems.
• Comfortable interacting with individuals of all levels and ability to maintain professional relationships.
• Strong communication skills that include being able to negotiate and encourage a broader point of view.

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options.
• Company provided and supplemental life insurance.
• Paid vacation and sick time.
• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing.
• A Spirit day to encourage and allow our employees to more easily volunteer in their community.
• A 401K plan.
• Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving.
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more.