About the position
Reporting to the Senior Vice President of Marketing and Customer Experience, the Director of Marketing Technology and Operations will lead the optimization, management, and innovation of marketing operations, systems, and technology across the business. This individual will oversee four key areas of the marketing function, managing a team of four managers: Marketing Operations, Email Marketing, Product Management, and Performance Marketing. This role is critical to driving operational efficiency, improving ROI, testing new marketing tools, and leveraging data analytics to enhance marketing performance. The ideal candidate will have a proven track record in managing high-performing marketing teams, expertise in marketing technology, and strong analytical skills to measure and optimize marketing performance. Candidates will need to demonstrate strong analytical capabilities by presenting a recent example of how they used data to drive decision-making, optimize marketing performance, or solve a complex problem; during the live interview, they will be asked to analyze a provided dataset or walk through their approach to a real-world marketing challenge.
Responsibilities
- Use advanced analytics to measure marketing campaign performance and ROI, providing actionable insights to improve strategies.
- Establish and manage key marketing KPIs, dashboards, and reporting tools to monitor and improve overall marketing performance.
- Leverage data-driven decision-making to identify trends, test hypotheses, and optimize marketing campaigns and tools.
- Oversee the management, procurement, implementation, and integration of marketing technology platforms such as Google Analytics, CDPs, CMS, MTA and marketing automation tools.
- Continuously evaluate and optimize MarTech stack to improve operational efficiency and scalability.
- Lead and mentor a team of 4 managers across Email Marketing, Product Management, Marketing Operations, and Performance Marketing, ensuring alignment with business goals.
- Drive a results-oriented culture by setting clear goals, providing regular feedback, and fostering professional development within the team.
- Optimize marketing processes to ensure smooth execution of campaigns, efficient use of resources, and alignment with business objectives.
- Lead the adoption and execution of marketing best practices, including experimentation and performance testing across marketing channels.
- Collaborate with product teams to ensure seamless integration of marketing and operational workflows.
- Evaluate emerging marketing tools and technologies to determine applicability and potential ROI for the organization.
- Drive A/B testing, campaign experimentation, and innovative marketing approaches to stay ahead of industry trends.
- Partner with stakeholders to enhance customer/lead acquisition, retention, and experience through marketing initiatives.
Requirements
- Bachelor’s degree in marketing, Business, Data Analytics, or a related field (Master’s degree preferred).
- 10+ years of experience in marketing technology, marketing operations, or related fields.
- 5+ years of experience managing marketing teams in leadership roles.
- 3-4 years of experience with data analytics and marketing performance measurement.
Nice-to-haves
- Master’s degree in Marketing, Business, or a related field.
- Experience working in a fast pace, high-growth company.
