Director, Marketing- US Oncology

About the position

Join us as we expand our cutting-edge Oncology marketing organization. This individual will drive launch preparations in the US, a top priority asset for BMS, including the development of strategy & messaging, cross-functional plans, segmentation & targeting as well as insight generation. The individual will work closely with, mentor and develop other junior members of the team.

Responsibilities

• Lead strategy development for brand launch.
• Lead channel strategy and plan development considering business objectives, patient journey, patient/HCP dynamics, clinical trial data and market dynamics.
• Lead development of core messaging for HCP segments.
• Lead development of Media plans (mass media, digital, targeted), working closely with Media Agency and Media Hub.
• Lead budget prioritization across commercial functions.
• Develop and implement local business plans in collaboration with regional business directors (RBDs), regional and local congress/scientific meeting planning and thought leader engagement nationally and regionally.
• Ensure successful and timely execution of plans and tactics.
• Develop robust measurement, evaluation, and optimization plans and tactics.
• Manage budget effectively.
• Lead matrix team and cross-functional collaboration.
• Partner with medical and MAx to pull through strategy across all channels.
• Partner with OCS and WCE team to develop stakeholder engagement plans (branded & unbranded).
• Ensure strong alignment of CART marketing strategy and plans to bolster BMS’ MM Franchise.
• Lead planning with Market Research and Business Analytics teams to drive timely analysis and competitive assessments.
• Develop and grow junior members of the Marketing Team.
• Participate in overall Oncology Marketing talent management discussions and initiatives.
• Work closely with leadership to drive overall culture in US Oncology Marketing.
• Conduct and ensure compliance with BMS’s values, policies, SOPs, and applicable laws.

Requirements

• BA degree or equivalent is required.
• Minimum 8 years of relevant marketing brand management experience or equivalent.
• Experience launching products in the US or internationally strongly preferred, particularly in Oncology.
• Experience managing, executing, and evaluating media (including mass media, digital, and targeted channels).
• Experience leading multi-functional teams to accomplish specific objectives and goals.
• Experience in managing external resources and partners, including Advertising agencies.
• Demonstrated experience using primary and secondary market research to identify insights to inform strategy, messaging, and creative development.
• Strong verbal and written communication skills.
• Strong organization and prioritization skills.
• US Market Experience preferred.

Benefits

• Medical, pharmacy, dental and vision care.
• Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
• Financial well-being resources and a 401(K).
• Short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support.
• Paid national holidays and optional holidays.
• Global Shutdown Days between Christmas and New Year’s holiday.
• Up to 120 hours of paid vacation.
• Up to two (2) paid days to volunteer.
• Sick time off and summer hours flexibility.
• Parental, caregiver, bereavement, and military leave.
• Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources.
• Tuition reimbursement and a recognition program.