Director, Marketing

Astera•East Brunswick, NJ

5d•Hybrid

About The Position

About Astera Cancer Care: Astera is an independent, physician-owned multi-specialty practice specialized in cancer care, with over 40 years of expertise. Astera treats over 100K patients and operates 13 cancer sites across New Jersey, while expanding into rheumatology, hematology, urology, and other specialty care. Astera is on a mission to transform cancer care with high-quality, patient-focused care. Using the latest treatment and research options, Astera’s team of multidisciplinary experts work together to offer unparalleled patient support, personalized and sophisticated care, while minimizing clinical, financial and emotional barriers that patients face. Astera is committed to supporting the local community, including outreach and charitable causes that benefit local patients. The Director of Marketing is responsible for driving the marketing strategy for Astera, implementing and executing integrated marketing strategies (patient and HCP), including communication, promotional and advertising campaigns. This role leads a marketing team to build brand awareness, drive growth through patient acquisition, deliver on key business objectives, and establish brand positioning. The Director of Marketing will closely partner with internal team members and external agencies to translate brand strategy into HCP and patient concepts, will lead growth planning, market analysis, and targeting. The individual will be responsible for identifying, testing, and validating creative concepts, developing a messaging architecture, and orchestrating integrated campaigns grounded in deep patient insights. This position will be hybrid, located in East Brunswick, NJ, with the ability to work remotely. Please note that this role will not provide relocation, and only local candidates will be considered.

Requirements

Bachelor's Degree in Marketing or Business Administration; MBA in Marketing or a related field preferred
Minimum of 8-10 years of marketing experience, preferably in healthcare or pharmaceutical
3-5 years management experience preferred
Demonstrated experience in utilizing data, insights, analytics, and behaviors to optimize marketing performance and outcomes
Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams
Excellent written and oral communication skills, with the ability to effectively communicate complex ideas and information to a range of audiences
Detail-oriented, with the ability to manage multiple tasks, priorities and deadlines
Strong track record of developing talent and building high performing teams

Nice To Haves

MBA in Marketing or a related field preferred

Responsibilities

Lead the development and execution of a cohesive and integrated brand marketing strategy, grounded in patient and HCP insights, to achieve both annual and long-term growth objectives.
Lead and develop the marketing team, and cross-business teams. Use coaching effectively and efficiently to create high-performing teams and elevate team’s marketing skills and knowledge.
Establish benchmarks for success in partnership with internal and external constituents.
Develop and implement creative concepts including content strategy, core messaging, claims and marketing assets for patients and HCPs.
Identify and recommend priority activities that drive patient and HCP behavior change, grounded in data analytics.
Support field strategy alignment and coordination.
Evaluate market trends, monitor performance, track new patient acquisition and growth, using data analytics and tools such as OneAnalytics and Salesforce, to determine the best, market-advantaged course of action.
Identify vendors and partners as necessary, prepare Requests for Proposals, and negotiate contracts within budget to achieve business objectives.
Fulfill media requests, create public relations content, manage interview requests and responses, and act as the spokesperson for the practice.
Collaborate efficiently and effectively with internal team members and external agency partners, including the OneOncology practice marketing department, to deliver on business objectives.
Drive a collaborative, curious, and inspired culture in the practice.