Director, Marketing - Provident Entertainment

Sony Music Global Job Board • Franklin, TN

4h

About The Position

As Director, Marketing at Provident Entertainment, you will play a key role in leading the marketing and branding direction for our incredible roster of artists & songs by developing innovative and effective marketing campaigns to deliver music to fans. Your time will be spent heavily on developing a creative vision and strategy for your assigned artist roster, resulting in increased music consumption, fan engagement and audience development. This position will support a roster of 8-10 artists spanning the full Provident Entertainment roster – including contemporary Christian, gospel, R&B and worship. This role requires interaction with members of senior management and other high-level internal and external contacts.

Requirements

• A people, idea and opportunity “connector” in the Christian / Gospel / Worship music industry with at least 5 years of marketing and branding experience (preferably obtained through label experience)
• A team player who has prior experience working with Christian/Gospel/Worship music and its consumers and the ability to work with artists in various genres and consumer bases
• A creative trust builder with strong verbal and written communication skills, with an ability to think strategically by pulling together information to form a plan, develop goals around that plan, and propel others toward those defined goals
• An agile thinker who can consciously shift priorities and focus areas when and how the situation requires it, showing an adaptability to pivoting thoughts, plans and processes
• An enthusiastic collaborator with demonstrated creative experience, including campaign oversight and team leadership in a creative arena, who is also able to effectively lead meetings, thoughtfully lead, guide and influence internal and external partners
• A motivating leader willing to unite teams and carve a path into uncharted territories

Responsibilities

• Lead the thought and creation of branding strategy for assigned artists and projects, with an ongoing analysis of market conditions and marketing plan effectiveness.
• Create dialogue and collaborate with internal teams to design unique consumer-focused campaigns that support the growth of songs and artists.
• Oversee the strategic use of assigned marketing resources including budgets and in-house creative assets.
• Act as primary marketing liaison for assigned artist roster to internal teams and external partners, and in turn, develop and lead effective meetings that produce strategies, ideas and teamwork.
• Design strategy for assigned artists with consistent release planning, marketing campaigns and touring.
• Strategize release planning and anticipate project needs in advance of deadlines.
• Research and apply unique marketing opportunities to help support an artist brand.

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed