Director, Marketing - Mitchell & Ness

Fanatics • Philadelphia, PA

7d

About The Position

The Director of Marketing will lead the development and execution of an integrated marketing strategy for Mitchell & Ness, ensuring alignment with brand vision, business objectives, and growth priorities. This role reports to the VP of Marketing and serves as a key strategic partner in translating brand, business, and partnership priorities into impactful marketing plans. As a steward of an iconic heritage brand, this role is responsible for honoring Mitchell & Ness’ legacy while evolving how the brand shows up for today’s and future fans. This position is highly focused on leadership, strategic planning, and accountability—setting direction, prioritizing initiatives, and leading a high-performing team to deliver measurable results.

Requirements

• 8–10+ years of progressive marketing experience, including leadership roles with ownership of strategy and execution.
• Proven experience developing and delivering integrated marketing plans that drive both brand growth and business results.
• Strong people leader with experience building, coaching, and holding teams accountable.
• Strategic thinker who can translate business objectives into clear, executable marketing priorities.
• Demonstrated ability to influence senior stakeholders and collaborate cross-functionally.
• Strong analytical and results-oriented mindset, with experience defining and measuring KPIs.
• Excellent communication skills, both written and verbal.
• Experience managing budgets and external agency partners.
• Ability to thrive in a fast-paced, evolving environment.
• Deep appreciation for sports history, culture, and craftsmanship, with the ability to translate legacy and authenticity into modern, relevant marketing.

Responsibilities

• Own and evolve the Mitchell & Ness marketing strategy, aligning brand positioning, heritage, and storytelling with seasonal priorities and commercial goals.
• Develop and lead annual and quarterly marketing plans, including campaign roadmaps, budgets, and clearly defined success metrics.
• Partner closely with the VP of Marketing to translate league, partner, and collaboration priorities into integrated marketing strategies that feel authentic to the brand.
• Serve as a steward of the Mitchell & Ness legacy, ensuring iconic moments, teams, and eras are brought to life in ways that resonate with modern consumers.
• Lead and inspire a team of marketing professionals (Category, Social, Event, DTC Leads), setting clear goals, expectations, and accountability for outcomes.
• Oversee integrated campaigns, product launches, collaborations, and cultural moments from concept through execution.
• Balance short-term commercial objectives with long-term brand building, protecting and strengthening brand equity over time.
• Ensure all marketing initiatives consistently reflect Mitchell & Ness brand standards, voice, and craftsmanship.
• Establish and track KPIs to measure performance, optimize investment, and drive continuous improvement.
• Provide clear, consistent updates to senior leadership on priorities, progress, risks, and results.
• Own the marketing budget, ensuring disciplined forecasting, tracking, and ROI-driven decision-making.
• Drive operational excellence through strong planning, prioritization, and scalable marketing processes.

Benefits

• We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment.
• Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future.
• At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed