Director, Medical Digital Transformation

AstraZeneca • Gaithersburg, MD

1d

About The Position

US Medical Affairs Oncology (USMAO) is advancing a bold transformation to realize our aspirations for Customer 2030 (C2030), Future of CRM (FoCRM), and Future of Field Medical (FoFM). We are building a modern Medical organization where digital fluency, data‑driven insight, and human‑centered engagement enable better outcomes for patients and healthcare professionals.
Do you have deep change and transformation expertise, with hands‑on experience in Medical Affairs and field medical ways of working? The Medical Excellence team is seeking a highly motivated leader to drive the strategy and execution of change management across USMAO as we adopt new platforms, mindsets, and operating models.
As the Director, Change Management – USMAO, you will lead a clear, human‑centered change strategy and phased roadmap aligned to C2030, FoCRM, and FoFM. You will coordinate closely with field and headquarters medical teams, our external agency partner(s), and cross‑functional colleagues to plan, communicate, train, and sustain adoption of new tools and behaviors—including a new CRM, AI‑enabled engagement capabilities, and expanded data sources that inform scientific exchange and decision‑making. You will embed proven change management principles to prepare, manage, and reinforce behavior change, all within a compliant manner.

Requirements

• Advanced Degree: PhD, MD, DO, PharmD, DNP, or equivalent
• 3+ years of Field Medical Experience
• Change management: Demonstrated experience supporting or leading change initiatives in a business setting.
• Digital/AI fluency: Proven digital proficiency with exposure to AI-enabled tools or analytics in day-to-day workflows.
• Collaboration: Effective stakeholder engagement across matrixed teams; strong communication and coordination skills.
• Compliance mindset: Understanding of compliant scientific engagement and data/privacy considerations.

Nice To Haves

• 5+ years in Pharmaceutical Industry, with both Field and HQ Medical experience
• CRM expertise: Mastery of CRM platforms (Veeva, Salesforce, or equivalent) and field-to-HQ workflow integration.
• Product ownership: Experience collecting user feedback, managing backlogs, and partnering with vendors/IT.
• Formal training: Certifications in change management (e.g., Prosci/ADKAR, Kotter), Implementation Science, and/or process improvement.
• Behavioral science: Application of behavioral principles and in-tool nudges to drive adoption.
• Data governance: Experience with insight taxonomy, data quality, and governance in regulated settings.

Responsibilities

• Human‑centered change strategy: Define and deliver a phased roadmap grounded in established change and behavior models (e.g., ADKAR, Kotter) and tailored to Medical Affairs roles (MSLs, field leadership, HQ medical). Map role‑based journeys to FoCRM, C2030 and FoFM outcomes, ensuring alignment with USMAO objectives.
• Implementation diagnosis and intervention design: Conduct structured assessments of adoption barriers and enablers across roles and regions (e.g., workflows, beliefs, incentives, time burden, perceived compliance risk), translating findings into targeted interventions
• Leadership alignment and sponsorship: Build a visible coalition of sponsors across USMAO and partner functions. Coach leaders to articulate a compelling “case for change,” model desired digital behaviors, and use structured sponsor actions to unblock adoption and sustain momentum.
• Change network and local enablement: Establish and mobilize a change agent network across tumor teams. Equip change champions with toolkits, talking points, and feedback channels to drive grassroots buy‑in and two‑way communication.
• Readiness and impact assessments: Conduct stakeholder, change impact, and readiness assessments specific to Medical workflows (e.g., pre‑call planning, compliant scientific exchange, insight capture). Use findings to tailor interventions by segment and region.
• Adoption measurement and benefits realization: Define adoption outcomes and success measures (e.g., adoption, penetration, fidelity, time to proficiency, and sustainment) and run a governance cadence that turns insights into action (interventions, process fixes, prioritization decisions).
• Data hygiene and insight quality: Establish and drive adherence to role-based data standards (e.g., CRM hygiene, required fields with purpose, insight taxonomy/quality criteria, minimal-burden documentation patterns)
• Targeted communications: Create clear, role‑based messaging that connects platform features to scientific and operational value (e.g., better HCP segmentation, higher‑quality insights, reduced admin load). Sequence communications to align with release trains and field cycles.
• Voice of the user and feedback loops: Systematically collect, synthesize, and triage user feedback from field immersions, champion networks, help desk telemetry, and analytics. Convert feedback into clear enhancement requests and defects; manage intake and routing to vendors/IT; communicate decisions and timelines back to users.

Benefits

• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Ph.D. or professional degree