Director of Ameriprise Financial Institutions Group Marketing Programs

About the position

Ameriprise Financial is looking to add a Director of Marketing Programs to the team! This role leads a team within Marketing focused on creating the marketing strategy, programs, messaging and materials for Ameriprise Financial Institutions Group (AFIG). Primary objectives include onboarding financial institutions and advisors, developing and executing program marketing, identifying and implementing process and infrastructure to drive business results.

Responsibilities

• Provide strategic oversight of financial institution and advisor marketing onboarding and program marketing for scalability and organic growth.
• Oversee process and infrastructure for program effectiveness and efficiencies.
• Develop, write and execute marketing communications to support programs/initiatives.
• Work with internal and external partners to ensure execution of projects, on-time and within budget.
• Present program marketing value proposition at financial institution pitches.
• Lead cross-functional teams, as needed.
• Build and maintain relationships across the organization to ensure alignment and integration.
• Build and maintain relationships with financial institution leaders and marketers.
• Establish metrics, measure results and use the results to make recommendations to enhance specific marketing initiatives/programs and drive usage.
• Present program updates and results to senior sales and marketing leaders.

Requirements

• Bachelor’s degree; MBA preferred.
• Marketing professional with excellent marketing strategy, program development and execution skills with 7-10 years relevant experience.
• Demonstrated ability to implement successful omni-channel marketing programs; excellent written and verbal communication skills.
• Highly skilled at thinking strategically, coaching and influencing people at all levels of the organization.
• Proficient at managing multiple projects simultaneously & independently, working in a fast-paced environment and reacting quickly to change.
• Proven ability to lead and contribute within direct and cross-functional teams through strong leadership, project management and process skills.
• Ability to analyze and communicate strategic ideas, gain buy-in and effectively implement them.
• Strong leadership skills.

Nice-to-haves

• Working knowledge of Marketing Cloud and marketing enablement software.
• Strong at presenting using Microsoft PowerPoint; experience using Excel.
• Financial services experience a plus.

Benefits

• Vacation time
• Sick time
• 401(k)
• Health insurance
• Dental insurance
• Life insurance