About the position
Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. As our Director of Demand Generation, you’ll lead and coordinate global demand generation efforts for Via’s B2B/B2G partnerships, generating robust and qualified pipelines for our Sales team. In this role, you will collaborate across Via to develop impactful marketing programs that engage our key audiences, generate leads, and create a pipeline that closes. You’ll lead high-performing BDR and Campaign teams, focused on digital marketing, scalable programs, and unique integrated campaigns.
Responsibilities
- Drive global B2B/B2G demand generation strategy and tactics.
- Take ownership over and be accountable for qualified pipeline to meet revenue targets.
- Work closely with global Sales leaders to identify priorities - audience, region, account, product.
- Understand target audiences, and drive the creation of new campaigns that are relevant to the right stakeholder at the right time, across all stages of a buyer’s journey.
- Develop global campaigns with a clear localization strategy, and work with regional teams to enable campaign activation.
- Build and manage budgets, and collaborate to develop and manage analytics for lead generation, conversion, influence, and revenue growth.
- Ensure accurate campaign attribution, create new tracking systems as needed, and evaluate campaign effectiveness.
- Own key digital demand generation channels including SEM, paid social, paid sponsorships, SEO and integrated campaigns.
- Continue to optimize marketing programs as key contributors to business performance.
- Develop and lead an inclusive, engaged, and high performing team.
Requirements
- 7+ years of B2B/B2G marketing experience.
- Subject matter expert on campaign strategy with proven success in attribution and optimization.
- Hands-on experience with demand generation tools, including marketing automation and lead scoring software, ABM and other demand ops tools like Salesforce.
- Strong analytical skills to turn data into insights and insights into high-performing campaigns.
- Ability to manage time effectively and prioritize projects.
Nice-to-haves
- Experience in mentoring and coaching team members.
- Adaptability and a solution-oriented mindset under pressure.
Benefits
- Generous and comprehensive benefits package.
- Free medical plans.
- 401K matching.
