About the position
The Brand Marketing Director is responsible for leading the strategy, development, and execution of all guest-facing communications in close collaboration with the operations team. This role also oversees key enterprise-wide marketing initiatives that enhance brand awareness, drive engagement, and support long-term business goals. The Director works cross-functionally to ensure all messaging aligns with brand standards and business objectives, serving as a strategic partner to internal teams and a champion of brand consistency.
Responsibilities
- Direct and manage all aspects of marketing for various Lines of Business and/or Property by interpreting business objectives and translating them into strategic marketing plans.
- Continuously evaluate advertising and campaign performance by analyzing data, identifying key trends, and providing actionable recommendations to improve outcomes and drive success for the company.
- Oversee the development and submission of creative briefs and project requests, including detailed budget and timeline parameters.
- Work closely with Creative Services teams to ensure that all creative work is delivered on strategy, on time, and within budget.
- Provide final approvals and prioritization guidance across all campaigns and projects.
- Consult with Line of Business and Property leadership on all guest-facing communications and developments, ensuring consistency with brand standards and alignment with business goals.
- Drive the adoption and execution of company-wide processes that emphasize efficiency and effectiveness in all marketing initiatives.
- Manage and develop a high-performing team of marketers, fostering a culture focused on guest service, collaboration, ongoing feedback, employee recognition, and mutual respect.
Requirements
- Bachelor's degree in advertising, Marketing or a related field, or equivalent experience.
- 4+ Years of Prior Relevant Experience in Advertising, Marketing, Client Relationship Management/Client Services or a related field, or four (4) years' experience in a management position in Advertising, Marketing, Hospitality, or a related field.
Benefits
- Wellness incentive programs to help you stay healthy physically and mentally.
- Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
- Free meals in our employee dining room.
- Free parking on and off shift.
- Health & Income Protection benefits (for eligible employees).
- Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community.
