Director of Brand - Waterbury, VT

Darn Tough Vermont®•Duxbury, VT

4d•$130,000 - $155,000•Hybrid

About The Position

The Director of Brand is a strategic architect responsible for stewarding and evolving the brand’s positioning, differentiation, and long-term growth strategy. This role owns the brand’s strategic foundation – grounded in consumer insights, category understanding, and cultural relevance – and plays a critical role in informing commercial and go-to-market strategy. Working closely with senior leaders across Marketing, Product, and Sales, the Director of Brand facilitates the development of integrated brand, product, and go-to-market strategies by providing the insight, positioning, and strategic context that guide cross-functional decision-making. As a commercially minded brand leader, the Director of Brand ensures the brand remains deeply connected to its audience while aligned with company priorities. Through rigorous insights and category expertise, this role informs product development, shapes go-to-market planning and serves as the brand’s strategic voice in cross-functional decisions.

Requirements

Bachelor's Degree in Marketing, Business, or similar. MBA preferred.
10+ years in brand management, brand strategy, or consumer insights roles; consumer goods, wellness, or lifestyle experience preferred.
Demonstrated success in long-term brand building and insights-driven strategy.
Strong analytical and quantitative skill set, with experience managing insights or analytics teams.
Experience communicating strategic direction and helping marketing and creative teams translate strategy to application and execution.
Exceptional communication, influence, collaboration, and cross-functional leadership skills.